Evolved Thinking: Scaling OT with MSP | The Stramaglio Show | Episode 7

On this episode of The Stramaglio Show, Mike welcomes Rick Harber, a 30-year veteran of the MSP space and founder of Decision Digital, for a conversation that bridges two industries: managed services and office technology. Rick shares how his aerospace roots led to a lifelong tech career and offers candid insight on how OT dealers can profitably expand into IT, cybersecurity, and automation. Rick draws sharp comparisons between print and voice transitions, explains why recurring revenue is essential, and breaks down what it really takes to build a sustainable MSP model. He also introduces Catapult, a practical training platform focused on business process, workflow, and automation, tailored for the OT channel. With clear-eyed advice and a forward-thinking mindset, Rick issues a challenge to the channel: stop leading with features, and start aligning tech with customer strategy.

00:00 Introducing Rick Harber, CEO of Decision Digital 03:17 IT and Copier World Evolution 07:05 COVID-19’s Impact on Print 12:39 Profitability in MSP Space 16:05 MSP vs. OT: Mindset Differences 20:14 Redefining ‘IT Firm’ 26:27 Introducing Catapult Event 30:22 Strategic Customer Engagement

Catapult 2025 Tickets: https://decisiondigital.ticketspice.com/catapult-fall-2025 Use code "Summit2Success" at checkout for $75.00 discount. -----------------------------------------------------------------------------------------------------------------------------------
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