What Is This Behaviour‪?‬ What Is This Behaviour?

Transport yourself into the room of our first-ever live public recording of the What Is This Behaviour? Podcast in conversation with Imran Amed MBE, founder and CEO of The Business of Fashion.

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Their mission: to open, inform and connect the global fashion and beauty industries.

Imran's storytelling and personal anecdotes had the room, full of aspiring and established entrepreneurs, fashion enthusiasts and creative professionals, absorbing the journey of self discovery that shaped his professional success.

Self-describing as a misfit, join us as we meet Imran Amed, the mogul, live in London's White City House.

Welcome Daniyal Khan, the sports presenter, personality and commentator levelling up the sports industry!



Daniyal educates global audiences through thoughtful video editorials and interviews for clients like Arsenal FC, UMM, Soccer Aid, FIFA and EA Sports.



In this episode, Daniyal celebrates South Asian heritage month with us at the Endeavor & IMG HQ to record our first ever podcast episode with a live audience, exploring why steering sports audiences towards longer-form, layered storytelling and intelligent broadcasting is valuable, if not imperative, for the success of global sports brands and platforms.



His note-worthy story of self-actualisation gives us insight to the world of Sports, and we learn that at heart, Daniyal’s charisma is grounded by his support system: his family and his wife. The ones closest keep him balanced, challenging him when needed and ultimately creating the perfect springboard to support his creativity and flourishing career.



So, press play and join the hosts of the⁠⁠ What Is This Behaviour? Podcast⁠⁠: Aaron Christian, Almass Badat and Reuben Christian for EP 81, a live episode that deep-dives into the landscape of sports and it's South Asian audience, talent and leaders with ⁠⁠Daniyal Khan⁠⁠.



@whatisthisbehaviourpodcast

#WITBPodcast

EP 80 introduces Varada Sethu, the Kerala-born, British-Indian actress whose career spans film and television!



While she rises with roles in major franchises like Jurassic World & Disney’s Star Wars: Andor, Varada also stars as the lead in acclaimed director Jayaraj’s Pramadhavanam.



Varada candidly reflects on caring for her mental health as she navigates her life, sharing her early beginnings in Newcastle through to the National Youth Theatre GB, Bristol University, and her years of practicing Mohiniyattam, the South Indian classical dance form.



Embracing the power of talk therapy, Varada tells us about the highest highs following the lowest lows and the tips and tricks she’s learned along the way, including bacp.co.uk/ one of her recommended counseling resources. We’re truly appreciative of how valuable her shared courage, openness, and self-love is for our community. As Varada points out, it’s the journey, not the ending, that matters. 



Thank you Varada,

Aaron, Almass & Reuben x



Produced by Surya Elango



#WITBPodcast #SouthAsianExcellence #VaradaSethu 

We wax lyrical with Nikita Chauhan, the CEO, and founder of TranslateNC; a music talent management and strategic marketing company looking after Guiltybeatz,  DJ Semtex & more. 

Ep 79 goes under the surface, starting with Nikita’s journey from working in a call centre in Derby to hustling her way in and then eventually leaving radio production at the BBC to start up her own business. With a deep understanding of how music unites us, Nikita’s trust, transparency, and communication drive her to help musicians tell their stories their way. 

Our conversation taps into Nikita’s boldness as well as a challenging work experience that shaped her for the better. Following our EP 77 with Leo Kalyan, we continue exploring the blessings of being South Asian in music - this time behind the scenes rather than on the mic.

Nikita’s mantra is ‘You don’t know what you don’t know’ so in that spirit, if you’re new to WITB or the powerhouse that is Nikita Chauhan, dive right in and get to know.

Aaron, Almass & Reuben x

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Presented by Almass Badat & Reuben Christian

Produced by Surya Elango

EP 78 with Leo Kalyan is here to bless your ears!

Bringing in wisdom, warmth, and undeniable skill is @leokalyan the singer, songwriter & music producer from London who has taken the world by storm with their Bollybeats, mashups, and uniquely playful renditions of classics old and new. 

After a social-media hiatus over the pandemic, Leo transformed their Indian Classical training into a phenomenal series of Bollywood x chart mashups that explore the musical synergy between Afrobeats, Latinx & Indian music. Leo’s videos went globally viral on Tiktok & Instagram with support from respected musicians like Grimes & AR Rahman (as well as the rest of the world)!

Confidently and utterly themself, Leo is open about their gay & non-binary identities amongst the many facets that make up this brilliant artist. We caught up with Leo talking everything from bilingual and non-English music embedding into the mainstream, how gender-neutral pronouns are a part of ancient Indian language and 15th, 16th, and 17th century Punjabi Hindi poetry, and why queering fashion is a powerful tool to make people see and treat you differently. 

Listen to Leo’s music, check out their IG & tiktok and like, share and subscribe to WITB for more insightful, honest, and hilarious conversations with South Asian people going against the grain. Thank you Leo! 

Aaron, Almass & Reuben x

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Presented by Aaron Christian, Almass Badat & Reuben Christian

Produced by Surya Elango

Illustrator and designer Jasmin Sehra enters the WITB chat on EP77!

Inspired by her Naniji’s DIY cassette tape covers and old school South Asian typography, Jasmin AKA Paradise Girl has been making art from her early childhood. Now specialising in typography and a tropical range of illustration and design styles, Jasmin’s clients include Fenty, Armani, Nike, Estée Lauder, MTV Europe, Levis & Converse. Her artwork has been seen on products and posters as well as large scale murals.

Aside from Reuben pitching his bald head as a canvas to Jasmin, we talked about how Jasmin finds inspiration in her family, why being curious and constantly trying out ideas helps define her artistic identity and how Jasmin found community in the early days of Instagram. We love this episode as Jasmin affirms the joy of the journey and not getting lost on our end goals.

Check out and support Jasmin’s work and like, share and subscribe our pod. We’re forever grateful.

Aaron, Almass & Reuben x

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Presented by Aaron Christian, Almass Badat & Reuben Christian

Produced by Surya Elango