6 min
#003 - How do you measure your marketing content’s performance, and how are you improving it? Marketing Map
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- Marketing
How do you measure your marketing content’s performance, and how are you improving it?
Clicks, time on page, bounce rate, shares❓
According to Semrush research, clicks are still one of the top metrics that 69% of marketers use to evaluate content performance. (See link in comments.)
But is this the best way to measure content performance?
Does more clicks = higher performance?
It's partially true.
But, a better way to measure is to look at both "clicks" and "Average Time On Page."
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-map/message
How do you measure your marketing content’s performance, and how are you improving it?
Clicks, time on page, bounce rate, shares❓
According to Semrush research, clicks are still one of the top metrics that 69% of marketers use to evaluate content performance. (See link in comments.)
But is this the best way to measure content performance?
Does more clicks = higher performance?
It's partially true.
But, a better way to measure is to look at both "clicks" and "Average Time On Page."
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-map/message
6 min