6 Figure Creative Brian Hood
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- Arts
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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There Might Be A Good Argument For Selling Your Soul For $$$
Navigating life as a creative freelancer is all about balancing what you love doing with what pays the bills.
It's often framed as "selling your soul", but really, it's about making tough choices: do you follow your passion or chase the cash?
For creatives, this dilemma is pretty intense. You've got the classic 'starving artist' on one side. They're rich in satisfaction but often struggle financially.
Then there's the other side - the freelancers who focus mainly on what brings in money. Sure, they might be doing better financially, but at what cost?
This week's episode explores each side in a search for finding a healthy balance between money and passion or the seasons of life that may be the right time to focus on money instead of passion.
Whether you're the classic "starving artist" or the money-focused freelancer, this episode is worth a listen.
In this episode you’ll discover:
Hobbies vs businesses
Are you motivated by passion or profit?
The importance of focusing on what your clients want
Giving yourself more free time by being profit-driven
Reducing your stress by becoming a profit-driven creative
Why passion-driven creatives need to change
For full show notes, visit https://6figurecreative.com/305 -
The 10 Most Brutal Client Acquisition Mistakes That Are Wrecking Your Earning Potential
Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month.
Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle.
If you worked in a day job that decided to stop paying you for weeks or months at a time, you'd probably do something about it. However, many freelancers never do anything about this in their own business.
They just keep showing up to "work" week after week, month after month, accepting their fate.
If you'd like to be a better "boss" to yourself and actually make sure you get paid every month, this week's episode is all about avoiding some of the most common client acquisition mistakes
If you stop making these mistakes and start taking client acquisition seriously, you’ll have more stability, better projects, and fewer dry spells. What’s not to like about that?
In this episode you’ll discover:
Avoiding the basic mistakes that you make during client acquisition
Adding value as a freelancer
Why a high close rate is dangerous for your business
How to increase your sales with a high-quality follow-up sequence
Fix your pricing model!
For full show notes, visit https://6figurecreative.com/304 -
How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 4
In the final episode of this 4-part series, we're diving into one of the most powerful but often misunderstood methods of standing out from the crowd.
I saved the best for last.
This has been the "secret sauce" behind my all of my successful businesses, from freelancing, to Airbnb, to multiple software companies, and even podcasting.
Without this last piece of the puzzle, nothing I've tried would have worked, and I'd likely still be working at Gamestop for minimum wage (missing out on millions of $ in the process)
If you're ready to become absolutely indispensable to your clients, listen to this week's episode to the 6 Figure Creative Podcast.
In this episode you’ll discover:
The importance of specialization
Why niches work better than others
Conversion-focused web design as a differentiation method
Niching down vs. niching out
The advantages of pushing bad leads away
For full show notes, visit https://6figurecreative.com/303 -
How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 3
Want to know the 3 golden rules for winning more clients than your competition?
First off, forget about competing on price. It’s a dead-end street. Instead, focus on adding value in unique ways that don’t undercut your worth. It’s about quality, not the lowest bid.
Second, make sure your stand-out factors are visible from the get-go. Qualities like a "great client experience" or a "cool vibe" are awesome, but they only shine through after you’re hired.
You need something that grabs attention before that stage, something that makes potential clients think, “Yes, THIS is the right person for us,” before they even talk to you.
Third, K.I.S.S. (keep it stupid simple). Focus on one differentiator at a time.
In a sea of sameness, one well-defined trait can be your ticket to standing out. It’s not about being a jack-of-all-trades but a master of one.
Last week, we talked about the ways you can differentiate by brute force, which can be tough and pricey.
This week, let’s get into something more accessible yet equally powerful: building trust and credibility, especially through social proof. It’s about showing, not just telling, that you’re the real deal.
Social proof, like glowing testimonials or endorsements, can be a game-changer. It’s about having others vouch for you, and showing potential clients that you’ve delivered 🤩amazing🤩 work before.
This kind of proof doesn’t need to break the bank but does require effort and intentionality to gather and showcase.
In this episode you’ll discover:
Using social proof for differentiation
The impact of reviews on your business.
Asking for feedback and reviews
How to get case studies for social proof
Content creation to generate quote requests
For full show notes, visit https://6figurecreative.com/302 -
How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 2
Why should someone hire you vs alllll the other options they have?
If you don't have a good answer to that question yet, it's time to start working on it before the estimated 500 Million freelancers come online by the end of this decade.
This week I broke down 5 "Brute Force Differentiators" you can use to set yourself apart.
If you're trying to find more ways to stand out, this is a great start!
In this episode you’ll discover:
The three rules of differentiation
Why lowering your price will never help you
When you need to stand out to close the deal
Focusing on one point so you aren't spread thin
Types of differentiators
Why being the best doesn't matter
Why gear is not a good differentiator
Growing a better network to stand out
For full show notes, visit https://6figurecreative.com/301 -
How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 1
"But they do it for less".
If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years.
Why?
Well here's a terrifying stat: There are an estimated 500,000,000 freelancers "coming online" by the end of this decade.
WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping our rates?
It all comes down to one unsexy word: Differentiation.
Why should someone hire YOU vs alllll the other options they have?
If you don't have a damn good answer for that, you're going to have a bad time...
Stick around for this new series where I'll dive into all the nitty-gritty on how to stand out, earn more, and keep doing what we love for the rest of your life.
In this episode you’ll discover:
How freelancing grew in recent years
Why should someone hire you?
How low pricing hurts you and all other creatives
The dangers of trying to appeal to everyone
Making sure we don't lose our creativity while running a business
The importance of differentiation in your business
For full show notes, visit https://6figurecreative.com/300
Customer Reviews
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Make your passion profitable
Started to tune into these guys during a pretty dark phase of my career in audio. After more than 10 years in the industry, I was struggling to keep my head above water and not entirely sure how to stop myself from drowning. After learning more about The Six Figure Home Studio and listening to this podcast - things started changing dramatically and fast! Suddenly, I developed a secondary passion that I never knew I even had an interest in: being an entrepreneur.
Chris and Brian have a great way of delivering information in a non-condescending, conversational and simple way. These guys know what they're talking about and know what's important when it comes to running a business in audio. Before I listened to the podcast, I had very little money in my business account and now that is a very different story. That's only a matter of months for such a huge change! Sounds crazy but the things you learn here will have an astounding effect, not only on your bank account but on your mind and ethos when it comes to clients and business.
The hosts have experienced the ups and downs of the industry and have come out swinging - use this to your advantage and learn the right way to setup shop. I just wish these had existed years ago because this stuff is gold!