5 min
A how-to guide for easy podcasting Podcast Marketing Made Easy
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- Marketing
Now that you know the basics of podcasting it’s time to start your own. In this episode I’ll discuss how to plan a podcast that’s used as a marketing tool for your business.
The key to podcast marketing is to provide the consumer with something, whether that be information about an interesting topic or entertainment, in addition to introducing them to your business or brand. It is important that podcast marketing aligns the brand with a topic, niche community, industry, or something similar and poses the brand as a thought-leader or entertainer within their community/industry. It’s important to choose a topic that is evergreen, meaning you can forever create content about it. Consistency is key for a podcast, so if you can only think of a handful of episodes about your topic, you’ll need to choose something else.
Nancy Bruns is the featured small business owner in this episode. Nancy is the co-founder of J.Q. Dickinson Salt-Works, a family salt-making business in Charleston, WV. Learn more about Nancy and J.Q. Dickinson Salt-Works: https://www.jqdsalt.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
Now that you know the basics of podcasting it’s time to start your own. In this episode I’ll discuss how to plan a podcast that’s used as a marketing tool for your business.
The key to podcast marketing is to provide the consumer with something, whether that be information about an interesting topic or entertainment, in addition to introducing them to your business or brand. It is important that podcast marketing aligns the brand with a topic, niche community, industry, or something similar and poses the brand as a thought-leader or entertainer within their community/industry. It’s important to choose a topic that is evergreen, meaning you can forever create content about it. Consistency is key for a podcast, so if you can only think of a handful of episodes about your topic, you’ll need to choose something else.
Nancy Bruns is the featured small business owner in this episode. Nancy is the co-founder of J.Q. Dickinson Salt-Works, a family salt-making business in Charleston, WV. Learn more about Nancy and J.Q. Dickinson Salt-Works: https://www.jqdsalt.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
5 min