Academic Library Marketing & Marketing from the Heart - with Stephanie Espinoza Villamor and Kimberly Shotick Library Marketing for Library Marketers

We've reached double digits!
Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk with these professionals because they're so kind, creative and considerate, and they're authors!
Check out or purchase their book:
"Practical Marketing for the Academic Library":
https://www.amazon.com/Practical-Marketing-Academic-Stephanie-Espinoza/dp/1440872228
https://www.abc-clio.com/products/A6139P/
Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library's marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide.
Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University.
Thank you again to Stephanie and Kimberly for being guests on LM4LM!
Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.
I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take.
Until next time!
Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.
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