53 episodes
Real Identity by Acxiom Acxiom
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- Technology
Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.
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The Cliffhanger for Adtech—Consent, Engage and Measure
Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.
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The Actual Impact of AI
Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers
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Will Gardens Grow Their Walls Even Higher?
Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.
LinkedIn profile: linkedin.com/in/gaberichman/
Twitter: twitter.com/TheTradeDesk
Company website: thetradedesk.com
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Diving into Composable CDPs
Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.
LinkedIn profile: linkedin.com/in/zacharyvandoren
Company website: thetradedesk.com
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There Is No AI without Data
Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.
LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/
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Real Identity: The Changing World of Connected TV
TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world.
Guest: AJ Kintner, Vice President, Sales
LG Ads Solutions
BIO:
AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups.
LinkedIn Profile: https://www.linkedin.com/in/ajkintner/
Twitter: https://twitter.com/ajkintner
Company website: https://lgads.tv/
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