Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.
Blending Sales Enablement with Demand Generation, with Tabitha Adams
In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.
Keynote Video: A Better Way to Present Your Solution, with Maura Rivera
In this episode, Benji talks to Maura Rivera, CMO at Qualified.
As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy.
For an example of the Qualified Keynote, click here.
The Rise of Community and How to Build One, with Sara Pion
In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.
B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.
Onboarding Done Right, with Cynthia Gumbert
In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.
Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.
How Microsites Elevate Your ABM Approach, with Karthik Chandhramoulie
In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education.
At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.
What Not To Do In 2022, with Ruslan Tovbulatov
In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.