James discusses his journey. James’s story is an inspiring one, full of honesty and insight. He started by studying Design Innovation at Victoria University in Wellington and due to graduating during the GFC James found jobs hard to come by. So alongside his two mates from uni he moved to Tauranga and started his own studio. James opens up about some of the unprecedented challenges he faced from there till now and offers some advice for anyone who is just starting out on how to avoid some of these difficulties.