14 min
Branding Beneath The Surface with Marris Obasi and Bolaji Junaid JustBrandIt Podcast Series
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- Entrepreneurship
Ernest Hemingway in his “Theory of omission” states that what’s below the water is not evident, but should shine through implicitly. Because just like an iceberg, what lies below the water is a whole lot bigger than the sum of what is above.
The tip of the iceberg is your brand name and brand mark. They are the most simple and visual expressions of the brand.
Ernest Hemingway in his “Theory of omission” states that what’s below the water is not evident, but should shine through implicitly. Because just like an iceberg, what lies below the water is a whole lot bigger than the sum of what is above.
The tip of the iceberg is your brand name and brand mark. They are the most simple and visual expressions of the brand.
14 min