19 min
Coffee Market: 2018 Recap and 2019 Expert Predictions (RR40) Roast and Reason: A Coffee Podcast
-
- Food
Coffee is traded or sold in very different ways. In fact there are basically two coffee markets: commodity coffee or non-commodity coffee (specialty coffee). Specialty coffee consumers value a variety of factors like origin, growing and processing techniques, roast level, etc. But with commodity coffee only one thing matters: price. Commodity coffee is like any other commodity, the only differentiating factor is price. And the price for commodity coffee is set on...
Coffee is traded or sold in very different ways. In fact there are basically two coffee markets: commodity coffee or non-commodity coffee (specialty coffee). Specialty coffee consumers value a variety of factors like origin, growing and processing techniques, roast level, etc. But with commodity coffee only one thing matters: price. Commodity coffee is like any other commodity, the only differentiating factor is price. And the price for commodity coffee is set on...
19 min