144 episodes

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing Rainmaker.FM

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    • 4.5 • 4 Ratings

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io

    Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io

    Founder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success.

    Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses.

    In this episode, Darrell and Aurelian discussed:

    The tools Aurélien used to build a list of over 10,000 email subscribers for his first product launch (and why it was so stressful)
    Why he chose to move away from the “Product Launch Formula”
    3 questions to ask yourself before taking a big financial gamble
    Why building the right team from the start is so important
    And much more!

    The Show Notes

    Systeme.io
    Aurélien Amacker on Twitter
    Darrell on Twitter


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    • 41 min
    Twitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice

    Twitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice

    Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions.

    This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of "pandemic fatigue" for content marketers, and the guys answered your question about how to start to monetize an audience.

    In this episode, Darrell and Tim also talked about:

    The return of Copyblogger’s membership program and all the specs
    The value of Twitter for content marketers and its bright future
    How Google Images may become a search referral source via SEO
    The great COVID-19 conference cancellation spree and staying flexible in tough times
    And where to start when you’re ready to monetize your platform

    The Show Notes

    ConvertKit — Audience Building for Creators
    Drop Your Questions Here: Copyblogger.com/ask
    Join The My.Copyblogger Waitlist, and Be the First to Know!
    Twitter Stock Jumps on Potential Subscription Platforms
    Google Creates a New Way to Drive Traffic Via Image Search
    Darrell on Twitter
    Tim on Twitter


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    • 35 min
    The 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency

    The 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency

    Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions.

    Recent chatter in the world of content marketing includes why “awesomeness” is now a Google ranking factor, the bright future for content marketers, and the guys answered your question about how frequently to publish content to your blog.

    In this episode, Darrell and Tim also talked about:

    A teaser for the return of My.Copyblogger and …
    The Key to Marketing or Selling Anything
    Why building something of value for your audience is (still) so important
    The power of curated newsletters for content marketers
    And finding the sweet spots for your content, schedule, and promotion balance

    The Show Notes

    ConvertKit — Audience Building for Creators
    Drop Your Questions Here: Copyblogger.com/ask
    Join The My.Copyblogger Waitlist, And Be The First To Know!
    The Key to Marketing or Selling Anything — A Free workshop with Sonia Simone:
    Date: July 8,2020
    Time: 3 p.m. Central Time
    Duration: 60 minutes
    Cost: FREE!
    What 20 years of Google algorithm updates say about what SEOs should focus on next — SearchEngineLand.com
    MorningBrew.com/marketing — Newsletter
    Darrell on Twitter
    Tim on Twitter




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    • 31 min
    Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium

    Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium

    This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions.

    Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming ecommerce solution (ConvertKit Commerce), Shopify’s big play, why success isn’t linear, and the guys answered your question about how to use Medium for content marketing.

    In this episode, Darrell and Tim also talked about:

    Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitor’s feathers)
    Shopify’s plans to take on Amazon
    How to build resiliency on the path to success
    Why the journey is the destination
    And the right way to use Medium to drive traffic

    The Show Notes

    ConvertKit — Audience Building for Creators
    Drop Your Questions Here: Copyblogger.com/ask
    Copyblogger.com/Content-Marketing
    ConvertKit Commerce waitlist
    Shopify Goes after Amazon with New WalMart Deal — Axios
    7 Unusual Signs on the Path to a Breakthrough — Stefanie Flaxman
    Consistency Will Take You Further, podcast episode with Matt Ragland
    Darrell on Twitter
    Tim on Twitter


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    • 32 min
    Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses

    Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses

    Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions.

    Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses.

    In this episode, Darrell and Tim also talked about:

    Why content marketing looks so different from 10 years ago
    How to fight off spammers who have turned your inbox into a dumpster fire
    The pros and cons of recent online privacy and email marketing practices
    A primer in writing great content for localized services
    And why good SEO is a combo of common sense and answering people’s questions

    The Show Notes

    ConvertKit — Audience Building for Creators
    Drop Your Questions Here: Copyblogger.com/ask
    Copyblogger.com/Content-Marketing
    Copyblogger’s SEO Masterclass
    Hey email tool (by Basecamp)
    Record jump in retail sales sends stocks higher, but Fed chief warns economic recovery remains uncertain — The Washington Post
    Ahrefs
    SEMRush
    Darrell on Twitter
    Tim on Twitter


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    • 33 min
    SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point

    SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point

    Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.

    Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything.

    In this episode, Darrell and Tim also talked about:

    Is SMS marketing giving email a run for its money?
    Why building your online business on your own platform is (still) so important
    How to think about Facebook and Google in your marketing strategy
    A simple tool for publishing your paid newsletter
    Why patience, consistency, and good writing are all keys to selling online
    And the only hack you’ll ever need

    The Show Notes

    ConvertKit — Audience Building for Creators
    Drop Your Questions Here
    Register here for our Live Q&A on Thurs. 06/18/2020
    Copyblogger.com/Education
    Text messaging is the most effective marketing channel most retail brands aren’t using
    Facebook Adds Wikipedia Knowledge Boxes in Search Results
    Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy
    Substack
    Consistency Will Take You Further — Ep with Matt Ragland
    Endure long enough to get noticed | Nathan Barry
    Darrell on Twitter
    Tim on Twitter


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    • 46 min

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