37 min

Customer relationships last a lifetime High on Stories

    • Marketing

How many times do you persist with a customer for a sale? Once, twice, thrice…how about 40 times?! Ha ha. When you have Vas Shankar, on the show, anything is possible.

But, the lesson here is that if you’re a sales rep, you must never give up on a customer. You never know when they’ll award you the deal. Vas is the quintessential salesperson, who treats his team as family members. “If you’re passionate about numbers, striking conversations with people, and building relationships with them, then sales is the right career for you,” he explains.

When we asked him what makes a good sales team, he responded, “Look for people who’ve had a few struggles in their lives. Such people may not be fabulous communicators or have fancy degrees, but they are quite trainable. They are the future rock stars you need in your team. Besides, they’ll forever be grateful for the opportunity you’ve given them.”

If there is one thing you can take away from our conversation with Vas, it is this: Never give up on a customer. That is because the customer may not have a need today, but who knows, he/she might need it after 3 months. Even if a customer moves to a different company, you can still sell your products/solutions to them because you’ve already earned their trust.

This one is a power-packed conversation with solid sales lessons in 30 minutes.

Listen to our conversation to know about his journey and what a customer told him when he called him 40 times.

How many times do you persist with a customer for a sale? Once, twice, thrice…how about 40 times?! Ha ha. When you have Vas Shankar, on the show, anything is possible.

But, the lesson here is that if you’re a sales rep, you must never give up on a customer. You never know when they’ll award you the deal. Vas is the quintessential salesperson, who treats his team as family members. “If you’re passionate about numbers, striking conversations with people, and building relationships with them, then sales is the right career for you,” he explains.

When we asked him what makes a good sales team, he responded, “Look for people who’ve had a few struggles in their lives. Such people may not be fabulous communicators or have fancy degrees, but they are quite trainable. They are the future rock stars you need in your team. Besides, they’ll forever be grateful for the opportunity you’ve given them.”

If there is one thing you can take away from our conversation with Vas, it is this: Never give up on a customer. That is because the customer may not have a need today, but who knows, he/she might need it after 3 months. Even if a customer moves to a different company, you can still sell your products/solutions to them because you’ve already earned their trust.

This one is a power-packed conversation with solid sales lessons in 30 minutes.

Listen to our conversation to know about his journey and what a customer told him when he called him 40 times.

37 min