Developing Marketing Strategies and Plans ,Part - 2 Marketing Management with Prateek

Building a strong marketing strategy lies at the foundation of any prospering, competitive business. The marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company's role in relationship to the competition. The marketing strategy is essentially a document that you use to judge the appropriateness and effectiveness of your specific marketing plans.