39 min
E03 - Making a Business Case for the Buyer Centric Revenue Model, Nelson Gilliat Marketing CTA
-
- Marketing
Nelson Gilliat, author of The Death of the SDR: And the Birth of Buyer Centric Revenue (https://www.amazon.com/product-review...) is over the Predictable Revenue Model and thinks your company should be, too.
In this episode, he explains the benefits he sees in transitioning to what he calls the Buyer Centric Revenue Model.
He offers a detailed 5-step plan (use this deck: https://drive.google.com/file/d/1EhkR...) to make the business case for doing so.
Hint: it's not an overnight process, but a gradual phasing in of new tactics that support the modern buyer's preferences (and a phasing out of tactics that fill CRMs with uninterested leads).
Enjoy our new show? Subscribe to our YouTube channel and the companion newsletter (https://marketingcta.info/) to be notified when new episodes drop.
Nelson Gilliat, author of The Death of the SDR: And the Birth of Buyer Centric Revenue (https://www.amazon.com/product-review...) is over the Predictable Revenue Model and thinks your company should be, too.
In this episode, he explains the benefits he sees in transitioning to what he calls the Buyer Centric Revenue Model.
He offers a detailed 5-step plan (use this deck: https://drive.google.com/file/d/1EhkR...) to make the business case for doing so.
Hint: it's not an overnight process, but a gradual phasing in of new tactics that support the modern buyer's preferences (and a phasing out of tactics that fill CRMs with uninterested leads).
Enjoy our new show? Subscribe to our YouTube channel and the companion newsletter (https://marketingcta.info/) to be notified when new episodes drop.
39 min