54 min

E27 - Fernando Machado - Global Chief Marketing Officer, Burger King Love This Podcast

    • Society & Culture

Fernando Machado, Global Chief Marketing Officer at Burger King, is on every Top Creative Marketer list you'll read, most recently with Fast Company and AdWeek.

We discussed the changing nature of the fast-food industry and how Burger King are combatting specific business challenges, how he likes to work with his agency partners and empower his team to make brave decisions, the purpose of being vulnerable as a marketer, creating global work through the lens of local culture and customer understanding, how the role of the CMO is changing and what he's doing to keep pace & reinvent himself and the company.

There's a sound bite in almost every minute of this episode, so we'd recommend listening to it until the end. And if you like it, please share it with someone that needs to hear it!

Fernando Machado, Global Chief Marketing Officer at Burger King, is on every Top Creative Marketer list you'll read, most recently with Fast Company and AdWeek.

We discussed the changing nature of the fast-food industry and how Burger King are combatting specific business challenges, how he likes to work with his agency partners and empower his team to make brave decisions, the purpose of being vulnerable as a marketer, creating global work through the lens of local culture and customer understanding, how the role of the CMO is changing and what he's doing to keep pace & reinvent himself and the company.

There's a sound bite in almost every minute of this episode, so we'd recommend listening to it until the end. And if you like it, please share it with someone that needs to hear it!

54 min

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