EP #122: The Psychology of Game Design and Building a Fitness Entertainment Brand with Andy Hoang and Inessa Karlinsky, Founder and CEO & CMO of Aviron Interactive Everyday Endorphins

Aviron Interactive is a rowing machine that utilizes gaming psychology to drive motivation and consistency, designed to make workouts fun for their users. Founder & CEO Andy Hoang, and CMO, Inessa Karlinsky, sat down with Stella Stephanopoulos on the podcast this week to chat about:


Andy & Inessa's personal backgrounds in fitness, sports, and entrepreneurship
Why gamification is becoming a trend in sports + fitness, and the future of fitness entertainment
How game design can help us reconnect to the joy in exercise
Lessons learned from entrepreneurship in gaining trust and pivoting when things don't go as expected
How Andy & Inessa define happiness
What brings Andy & Inessa endorphins


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