Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86 PPC Town Hall

Watch the video version here: https://youtube.com/live/NrcpbnHouPk


2024 is the year when the cookie finally crumbles.

Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.

Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.

And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall.

Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France.

Tune into this episode to learn:
- Why most marketers misunderstand first-party data
- Why actively collecting first-party data is great for your business
- How to improve your ad performance using first-party data
- How to maintain data hygiene and
- What's the future of data privacy regulation in the U.S.

Our speaker:
- Ronan Carrein - COO at Better & Stronger

Check out Better & Stronger: https://www.better-stronger.com/

Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/

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