FIR Interview: Radina Russell on Edelman's Future of Corporate Communications Study FIR Interviews

The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organizational communication. The report revealed that Chief Communication Officers (CCOs) now spend nearly 20 percent of their time counseling CEOs on issues unrelated to communication. That's just one sign that the CCO's stock has risen in organizations, with 91 percent of top communicators involved in crafting strategy before or during the decision-making process. Speaking to Axios, U.S. Corporate Practice Chair Radina Russell said, "These stats are indicative of (CCOs) informing decision making, having a seat at the table, and helping to steer the enterprise."

Neville and Shel spoke with Russell in this FIR Interview about other findings from the report.
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