10 episodes

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

    FIR #396: Will AI End Google's Search Dominance?

    FIR #396: Will AI End Google's Search Dominance?

    AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing number of people. Even AI tools that are not focused on searching the web, like Microsoft's Copilot and Claude's pro version, provide links to resources in their results. Is it enough to dethrone Google, which has held sway over search for decades? Some say yes, while others question whether AI is best for the variety of different uses to which people put Google. Neville and Shel are not in complete agreement on this one.
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    • 22 min
    CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)

    CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)

    In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience.














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    The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.

    • 31 min
    ALP 225: Accepting equity as payment for agency services

    ALP 225: Accepting equity as payment for agency services

    In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.
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    The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.

    • 17 min
    FIR #395: Extra! Extra! Read All About It! (In Print!)

    FIR #395: Extra! Extra! Read All About It! (In Print!)

    We have expectations from our use of social media, but in two recent studies, there is evidence that the outcomes we expect aren't necessarily what we get. Also in this episode, we look at Gini Dietrich's latest update to her PESO model for using various media channels in integrated communication efforts, the schoolkids who are bringing back print (along with advertisers, marketers, and others), insights from the 2024 Ragan Communications Benchmark Report, the kerfuffle that ensued when Merriam-Webster posted on Instagram that it's fine to end a sentence in a preposition, and Glassdoor's exposure of user names without their consent. You'll also hear a follow-up to our story a few weeks back about the resurgence of NFTs. In his Tech Report, Dan York looks at Threads' entry into the fediverse and Reddit's IPO, among other things.
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    • 1 hr 21 min
    Circle of Fellows #102: Research, Plan, and Manage Your Communication Career

    Circle of Fellows #102: Research, Plan, and Manage Your Communication Career

    Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix. Learn from experts about negotiating salary, bonuses, and job titles when considering a new role, collaborating with recruiters, and effectively showcasing your skills in interviews and resumes. Discover strategies to enhance your expertise through library resources, partnerships, lectures, and university engagement opportunities. Focus on aligning personal values with career decisions, setting clear goals, utilizing support systems for knowledge expansion, embracing change, prioritizing certification, and committing to continuous learning.
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    • 1 hr
    FIR #394: Marketers, Boards, and AI

    FIR #394: Marketers, Boards, and AI

    Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise -- and improved returns -- is very, very small.) Neville and Shel delve into these issues in this short midweek episode.
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    • 21 min

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