Girl Flower Podcast Jessica Naish & Victoria Vaught

This week we are in conversation with Caroline Redpath, founder of Fleur Provocateur and her daughter Antonia who mostly manages the business and logistical moving parts of the business

 "Fleur Provocateur is a wedding and event florist based on the Somerset, Dorset, Wiltshire border. Specialising in sustainable designs and taking pride with high-quality and fun service. Caroline leads a small team of floral fairies, we love large-scale design with colour and impact. Teamwork is key, we love working with all suppliers and collaborating with couples."

To find out more about Fleur Provocateur and their incredibly beautiful work please head over to
https://fleurprovocateur.co.uk
and go and show them some love on insta at
https://www.instagram.com/fleur_provocateur/



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This week we are in conversation with Lucy Vail of Lucy Vail Floristry

'Lucy is an award-winning luxury floral design studio specialising in weddings, events and installations. Renowned for ‘bringing the outside in’ and their bold use of colour, they can transform any environment into an immersive botanical wonderland. All of their projects are seasonable, sustainable and most are made from solely British grown flowers'

To find out more about Lucy and her beautiful work please head over to
https://lucyvailfloristry.com

and go and show her some love on SM
https://www.instagram.com/lucyvailfloristry/






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Featherstone’s English Flower Co. is a flower farm and florist, growing a wonderful range of British flowers and foliage in a three-acre field in the rolling Hampshire hills, and offering a fullfloristry service, events and workshops from a breath-taking fifteenth century tithe barn.
 
Co-founders Jess Roberts and Katie Stone have brought together a wealth of professional knowledge and years of experience in floriculture to create their dream business, growing handpicked flowers for retail and wholesale from March-December. They are united in their passion for seasonal British flowers, ethical floristry and caring for the environment.
 
Sustainability is at the heart of Featherstone’s English Flower Co. In the field, promoting biodiversity is key, by using no-dig methods and adding composts and mulches to the soil surface.
No pesticides or herbicides, and no heat or peat, are used in production. In the barn, this means only natural, compostable and reusable methods are used for all floristry (not a trace of floral foam!), harnessing methods from the past with a modern twist to create beautiful arrangementswith an organic style.

Featherstone’s English Flower Co. is a member of ‘Flowers from the Farm’ and ‘The Sustainable Wedding Alliance’.

To find out more about Featherstone's English Flower Co please head over to
https://www.featherstoneflowers.co.uk

and show them some love on insta
https://www.instagram.com/featherstoneflowers/
https://www.instagram.com/featherstonewholesale/
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In standard fashion, Jess and Vic have a bit of a chat about how crazy last year was and a few exciting changes happening on the podcast moving forward
Welcome to season 7 flower gang xxx
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This week we chat to Marianne & Camila, founders of Wolves Lane Flower Company who grow & create with their beautiful sustainable blooms in a  40 metre glasshouse in North London
We hear all about their beginnings and what drove them to begin their business successful partnership and how they have grown their wonderful business into what it is today
Such an insightful and inspiring conversation

The VERY exciting news this week is that these lovely ladies have written a book and its available to pre-order RIGHT NOW so we have this lovely chat to coincide with their book launch and find out all about "How to grow the flowers-a sustainable approach to enjoying flowers through the seasons"
We know this is going to be a must have for every book shelf!

Huge thanks to Marianne & Camila, we wish you every success with your new book ladies!

To pre-order your copy please head over to
https://www.amazon.co.uk/dp/1911682016/?tag=pavibook-21

To find out more about Wolves Lane Flower Company please head to
https://www.wolveslaneflowercompany.com

Show them some insta love right here
https://www.instagram.com/wolveslaneflowercompany



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This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design
Hazel is a floral designer, gardener, broadcaster and content creator based in London

We find out about Hazel's beginnings and what drove her into a career in flowers  after a rare cancer diagnosis

Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things
We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time

We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice

We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand

Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her
Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward

We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation

We work through absolutely loads in this episode so we know you're going to absolutely love it

Huge thanks to Hazel for being so wonderful xx


To find out more about Hazel and her business please head over to
https://www.hazelgardinerdesign.com/home
Go show her grid some love here
https://www.instagram.com/hazelgardinerdesign/


Links
Business Coach https://www.louiseambercoaching.com/
BFA article (members site) also published online here - https://www.floristrytradeclub.co.uk/post/tackling-race-barriers-in-floristry
RHS Career is Horticulture - https://www.rhs.org.uk/education-learning/careers-horticulture/floral-designer


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