Go Produce Prevail Media Group

“You’ve got to be uncomfortable and scared to grow as an artist.” - Esha K.
“The music industry is known for not giving women their dues. This industry should be about supporting each other.” - Esha K.
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion. 
SmArtist Shoutout
Bethany - Jr. Engineer
Show Notes
SmArtists, Esha K is an alternative-rock/indie vocalist and songwriter, influenced by artists like Fleetwood Mac and James Bay. Some notable accomplishments include performing at Carnegie Hall’s Stern Auditorium, embarking on a self-organized mini-tour of New York City, performing nationally and internationally, and working with GRAMMY-winning producers on her releases. Esha is passionate about using her position as a woman and a person of colour in the music industry to bring a fresh perspective and sound to the alternative rock genre.
Key Questions I Asked
1. What was it like moving from San Francisco to London, UK for music?
2. How do we improve the experience women have in this industry?
3. What have you learned as an Artist Consultant?
Hot Topics
1. Dealing with the haters.
2. Getting out of your head.
3. We are passionate but we are professional.
4. What is your unique selling point?
My Favourite Quote
“It’s not a sprint, it’s a marathon. You can stumble in the marathon and then keep on going.” - Esha K. 
We are expected to trip up and make mistakes along the way. For most of us, this is uncharted territory so mistakes are inevitable. It is okay to move a little slower at times to avoid all the mistakes. Take some time to learn about your environment and make strategic decisions. 
Connect with Esha K:
WebsiteFacebookInstagramTwitterGrammy UNAMMSupport the show

“We want to make sure the artists are being paid when their music is played.” - Quentin

“The only constant in the music industry is change.” - Quentin
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion. 
SmArtist Shoutout
Jellifish - Musician, Artist, & Engineer
Show Notes
SmArtists, Quentin Burgess is Music Canada’s Director of Communications, where he is responsible for developing and overseeing the organization’s communications and marketing strategies and for managing Music Canada's online development projects. Quentin has a technical background in music, previously working as a live sound technician in London, Ontario, as well as at sea onboard Royal Caribbean cruise ships. He is a graduate of Fanshawe College’s Music Industry Arts and Audio Post Production programs and is a member of the Canadian Music Therapy Fund’s Board of Directors.
Key Questions I Asked
1. How do artists directly benefit from the work done at Music Canada?
2. What has been your greatest challenge with this work?
3. What are Music Cities?
Hot Topics
1. Keeping up with change in the music industry.
2. How record labels decide who they work with.
3. Contract literacy.
My Favourite Quote
“The opportunities in this business go to the people in the room.” - Quentin
It’s not the easiest thing to know which room to be in. That’s why you’ve got to knock on so many doors. I know I’ve used many excuses to not approach people and it has only affected me negatively. Talk to people. Be friendly. Listen to what other people have to say and grow with them. Being present and being kind will help you find those opportunities that you are looking for. 
Connect with Quentin Burgess:
Music Therapy FundThe Mastering of a Music CityMusic CanadaFacebookTwitterSupport the show

“In the two years, I probably spent 75-80% of my time working on my craft.” - Chynna

“Always practice more than you think you need to.” - Chynna
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion.
SmArtist Shoutout
Katie  - Music Fan
Show Notes
SmArtists, Chynna Lewis is a Taiwanese-Canadian Pop/R&B singer-songwriter and producer based in Toronto. Originally from Taiwan, Chynna moved to Canada at the age of ten. In university, Chynna discovered her love for Soul and R&B music while fronting a Motown band called “The Touch”. Chynna has had the honour of supporting and learning from artists and producers such as Ed Sheeran, Jessie Reyez, Charlotte Day Wilson, Matthew Burnett, and Jully Black. After a decade of supporting other artists, Chynna is now embarking on her journey as a solo artist.
Key Questions I Asked
1. What kind of goals do you set for yourself at the beginning of your career? How about a few years in? How did your goals change?
2. What is your most challenging venue experience? What made it challenging? How did you handle it?
3. What is your release strategy with this EP?
Hot Topics
1. Making yourself vulnerable.
2. Eliminating your ego.
3. Breaking past your limiting beliefs.
4. Abuse in the music industry.
My Favourite Quote
“You can hear something 1000 times but you may not learn it until you’re ready.” - Chynna
It never hurts to repeat those wise words to yourself and those around you. We may hear each other but we aren’t always listening. Sometimes the intended message slips and we continue to live our lives in the dark until the message comes back around to lighten our load. By being aware of this, we can become better listeners and better learners. 
Connect with Chynna Lewis:
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“I would rather have 50 contacts that know who I am than 1000 contacts that I’m throwing music at.” - Keith

“There will always be difficulties so make time to handle them.” - Keith
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion. 
SmArtist Shoutout
Allan Pao - Dancer & Music Enthusiast
Show Notes
SmArtists, Keith Profeta has loved music more than anything since he was a baby. He was jumping in and out of bands starting at 16, but never really found his true calling in front of the microphone. He started managing a friend’s band, handling all the behind-the-scenes work.  Never being satisfied, Keith started a fanzine to find more great music and reviewed 100’s band’s demos, offering them straightforward tips on how to get to the next level in their careers.  He was signed on to be a promoter for a couple of them eventually turning it into a full-time booking agency.
Key Questions I Asked
1. What were you thinking when you realized that you enjoy management more than being on stage?  What was touring the East Coast from New York to Florida as a young planner and manager like?
2. What should and shouldn’t bands do when communicating with promoters?
3. What are typical mistakes that artists make?
Hot Topics
1. Determining band splits.
2. What to know when starting a band.
3. Who can benefit from Indie Band Guru?
4. Try this networking hack.
5. Have you considered these branding tips?
My Favourite Quote
“Some of us get a little scared and you’ve got to power through that fear.” - Keith
 I gotta admit that I am constantly feeling at least a bit of fear as I continue down this path. In the beginning, it can be scary because of how newly vulnerable we are. As we get better we encounter greater challenges that may evoke fear. This fear can also be interpreted as excitement. Regardless of what level we are at, use this energy to do what you love doing and nothing can stop you. 
Connect with Indie Band Guru:
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“Every artist that goes out to perform does it because it fulfills their soul.” - Ed
“The way you do anything is the way you do everything.” - Ed 
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion. 
SmArtist Shoutout
Nuno - Producer, Beat Composer, Mix Engineer
Show Notes
SmArtists, Ed Vincent is an entrepreneur with over 25 years of business, technology, and management experience. He founded an e-commerce business in 1999 which was sold to a competitor in 2001 and is a repeat founder including SimplyEngage, myProducer, & Predict Ventures. Ed’s passion for festivals and the interpersonal connectivity fostered at festivals led him to found Festival Pass which is the world’s first festival and live events subscription marketplace providing access to thousands of experiences around the globe across music, film, food & wine, art, sports, theatre, lifestyle, and tech & innovation experiences.
Key Questions I Asked
1. What is a Festival Pass?
2. What makes a phenomenal performance?
3. What might the future of performances look like?
Hot Topics
1. 18000 Events registered to this platform
2. Why artists should partner with Festival Pass
My Favourite Quote
“If you are successful, don’t be too full of yourself because you may not know all that created that success.” - Ed
You can’t be aware of all of the surrounding circumstances. There are far too many forces at play to keep track of all of them. All that you can do is decide to be the best version of yourself each day. This will attract like-minded people and bring you into desired environments. 
Connect with Festival Pass:
WebsiteFacebookInstagramTwitterLinkedInSupport the show

“Do as much as you can to make the jobs of your team easier and they are going to do the same thing.” - Neal

“80% of your time should be spent on solving problems and 20% of them should be allocated towards identifying problems.” - Neal
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion.

SmArtist Shoutout
Martin Vish - Singer-songwriter, Cover Artist
Show Notes
SmArtists, Neal Ludevig is a producer, curator, environmentalist, artist, and entrepreneur based in Harlem, focused on amplifying socially conscious artist voices. His work has been covered internationally in the New York Times, Rolling Stone, CBS, ABC, TimeOut New York, NPR, and the list goes on. He was named an Emerging Leader by the Association of Performing Arts Presenters and he received a Congressional Proclamation for his non-profit work via Harlem Arts Festival.
Key Questions I Asked
1. What are promoters looking for when booking artists? How would you recommend getting some experience performing if promoters won’t book you? How can artists grab the promoter’s attention?
2. What are some self-management tools artists can use?
3. What types of red flags should upcoming artists be aware of?
Hot Topics
1. From STEM to STEAM.
2. Selling yourself as an artist.
3. The importance of maintaining relationships.
4. Negotiating your first gig.
My Favourite Quote
“We all have the power to move our careers forward.” - Neal
We all have decisions to make. The life that we live is a result of the decisions that we’ve made in the past. It will take time to bring forth significant change. It typically takes consistent effort. This effort is something we all have to put in if we want to continue to move forward. Even maintaining your position requires effort. Know that you’ve got the power to put in the effort.
Connect with Neal Ludevig:
Snarky Elephant ProductionsNeal Ludevig InstagramSupport the show