Growth in Foodservice Franchising Is To Be Found… in Europe‪!‬ Consumer Foods to Go

During the pandemic, the branded chains were the ones taking share in foodservice. Most of these chains work with franchisees. These franchisees have become very professional over the years, and they generate quite a bit of cash. So what is in store for franchising now that Covid seems to be largely behind us? Cyrille Filott discusses this question with Maria Castroviejo from Europe and Tom Bailey from the US, and they come to a surprising conclusion!