How to Create a Successful Direct-Mail Campaign Marketing Minds Podcast

As president of 3D Mail Results, Travis Lee generates huge returns for thousands of businesses each year that use his innovative multi-step marketing approach. His unique, tested methods help add millions of dollars in sales to businesses ranging from "kitchen-table-run" sole proprietors to international businesses mailing millions of pieces a year.

He is the developer of the "Done-for-You 3D Mail Direct Marketing System," through which his company provides specialized direct-mail premiums, enclosures and ready-to-use sales letters to thousands of clients worldwide.

During this 60-minute interview, you'll discover how to create a successful direct-mail campaign, as well as ...

• A simple change you can make to any mailed item that will almost always trigger a higher response.

• Copy samples that make the writing process so easy you can literally create a campaign in minutes -- no matter what you sell.

• Where to find the most powerful (and often neglected) audience of buyers for your first direct-mail package.

• Why response rate is not the best way to determine your mailings' success -- and what factor is a more profitable indicator.

• The single best rule to remember when figuring out the "shelf life" of a direct-mail promotion.

• How to get a master's level education in direct mail without taking a single class or buying any courses.

• A little offer insight that will save you untold money and frustration, while also helping you avoid marketing failures.

• And much more.