15 min
How To Destroy Your Business Quintus Curtius
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- Arts
Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an iconic American brand, made a series of decisions in the 1980s and 1990s that caused it major harm.
Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an iconic American brand, made a series of decisions in the 1980s and 1990s that caused it major harm.
15 min