How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

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In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community,  joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.

If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this.

This episode unpicks:

Why being “the glue” should be a B2B Marketers second slash on LinkedIn. 

How to get the most out of in-house and outsourced work.

The do's and don'ts for building a strong client/agency relationship.

Making sure internal teams are on board with externally produced work.

Tips for better collaboration between client-side B2B marketers and agencies.

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Connect with Sobia on LinkedIn:
https://www.linkedin.com/in/sobiam/

Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/

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For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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