6 min
If you are not sure how to market Invisalign treatments to new patients online, then this episode will help! Passive Movement Dental Marketing Podcast
-
- Marketing
If you are not sure how to market Invisalign treatments to new patients online, then this episode will help!
Last week I read an article about how a Tik-Tok teen sensation single-handedly causes the rise of Invisalign sales by 26%.
Check out the story here.
https://lnkd.in/eBbnj4t
(Don’t worry, I will not suggest for you to dust off your dance moves and use Tik-Tok to get new patients calling your office. Unless you really want to.)
But what I want to talk about is taking advantage of trends, especially if it correlates with high-end service that you provide.
You see, marketing is honestly just a game of attention.
And there are two types of attention you can use:
Created Attention and Captured Attention
Created Attention takes a massive amount of energy and there is no real way to know if there will be a payoff for your efforts.
While using captured attention is the path of least resistance to grow your business.
It is kinda like if you needed water, would you rather dig for it or would you rather go to a waterfall with a bucket?
Hopefully, you chose the waterfall...
So the million-dollar question...
If you are offering Invisalign treatment, how would you capture attention?
Well, the answer is easy. Just get in front of it.
I know easier said than done.
But the best way for your dental business to do so is to market directly to potential new patients seeking Invisalign treatment.
Over time, I called this, “Result Targeted Social Media.”
Meaning you create a clear Invisalign offer and an easy way for a potential new patient to interact and to claim your offer through your aggressive online outreach efforts.
Because here the thing, if you are not proactively expanding and growing your dental business, then it is slowly contracting.
However, the good news is, I recently put together free training on how to market your dental services such as Invisalign to help your dental business keep expanding.
If you want to check out the free training just like and comment and I’ll send it out to you right away! Hope you find that waterfall for your business!
Check out the free training at:
www.passivemovement.com/30min
If you are not sure how to market Invisalign treatments to new patients online, then this episode will help!
Last week I read an article about how a Tik-Tok teen sensation single-handedly causes the rise of Invisalign sales by 26%.
Check out the story here.
https://lnkd.in/eBbnj4t
(Don’t worry, I will not suggest for you to dust off your dance moves and use Tik-Tok to get new patients calling your office. Unless you really want to.)
But what I want to talk about is taking advantage of trends, especially if it correlates with high-end service that you provide.
You see, marketing is honestly just a game of attention.
And there are two types of attention you can use:
Created Attention and Captured Attention
Created Attention takes a massive amount of energy and there is no real way to know if there will be a payoff for your efforts.
While using captured attention is the path of least resistance to grow your business.
It is kinda like if you needed water, would you rather dig for it or would you rather go to a waterfall with a bucket?
Hopefully, you chose the waterfall...
So the million-dollar question...
If you are offering Invisalign treatment, how would you capture attention?
Well, the answer is easy. Just get in front of it.
I know easier said than done.
But the best way for your dental business to do so is to market directly to potential new patients seeking Invisalign treatment.
Over time, I called this, “Result Targeted Social Media.”
Meaning you create a clear Invisalign offer and an easy way for a potential new patient to interact and to claim your offer through your aggressive online outreach efforts.
Because here the thing, if you are not proactively expanding and growing your dental business, then it is slowly contracting.
However, the good news is, I recently put together free training on how to market your dental services such as Invisalign to help your dental business keep expanding.
If you want to check out the free training just like and comment and I’ll send it out to you right away! Hope you find that waterfall for your business!
Check out the free training at:
www.passivemovement.com/30min
6 min