The B Better Podcast Tim Jones - That B Corp Bloke
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- Business
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Helping You Go B Corp & Beyond.
Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good.
In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.
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#74 John Berry of Pathfinder on Ethical Pension Funds
#74 John Berry of Pathfinder on Ethical Pension Funds
He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat.
A fund management business, Pathfinder Asset Management Limited basically looks after people's money through ethical investment, in particular superannuation savings. They exist to ensure folks have a nice lump sum to retire with that hasn't been invested in nasties like tobacco and fossil fuels.
Hear from John about...
How they want to make as much money as possible in a way that's positive for people, planet and animals
The Pathfinder business mission to generate individual wealth and collective wellbeing
The five layers of ethical investment
Why they dumped Johnson & Johnson (hint: talcum powder and cervical cancer)
Why they invest in renewable energy, energy efficiency, water technology, and social housing.
Why Pathfinder are investing in Lodestar Energy, a company building five solar farms in NZ
The three easy ways that everyone can positively impact the world - consider how you spend your money, how you spend your time, how you invest your money.
Why capitalism should look like B Corp
How and why Pathfinder got on their B Corp journey
Check it out! And get inspired.
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Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message -
BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.
BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.
TABLES TURNED. And the hot seat is on me. I'm thrilled to be chatting with Nick Day from The HR L&D Podcast and Founder/Owner of JGA Recruitment Group about B Corps, sustainability, purpose, and more! Nick, thanks for having me on the show!
Here are some highlights from our conversation:
- Understanding Human Resources: We kick off by dissecting the term "human resources," exploring its multifaceted implications for both individuals and organisations.
- Introduction to B Corps: Learn what a B Corp is, its history, and the values it stands for in the business community.
- The Role of Leadership in Systemic Change: Discover why HR and business leaders should consider transforming their organisations into B Corps and how they can spearhead this monumental shift.
- Benefits of B Corp Certification: We delve into the tangible and intangible benefits of obtaining B Corp certification, highlighting the impact on company culture, employee engagement, and brand reputation.
- Innovative Leadership Models: Uncover the modelling behaviours that B Corp business leaders embody to foster a more ethical, sustainable, and inclusive business environment.
- Becoming a B Corp: We provide a step-by-step guide on how organisations can join the ranks of B Corps, including the certification process and the commitments involved.
- Cost vs. ROI of B Corp Certification: A candid discussion on the investment required for B Corp certification and the return on investment, addressing both financial and non-financial benefits.
So, grab your earbuds (or headphones) and tune in. I guarantee you'll walk away with some nuggets of wisdom.
Happy Listening!
For awesome recruitment support, Nick's your go-to guy. Shoot him an email at nick@jgarecruitment.com or ring him up at 01727800377. And while you're at it, why not give The HR L&D Podcast a listen? It's a chock-full of insights and tips that'll level up your HR game!
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Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message -
#73 Adrien Taylor of Not Another creative agency on driving positive change
#73 Adrien Taylor of Not Another creative agency on driving positive change
Based out of Christchurch, New Zealand, the cofounder of creative agency Not Another, Adrien Taylor, started his career in journalism. He made some documentaries on climate change and while in Mongolia filming melting glaciers, he got a call about a job at a creative agency. That's where he learnt the ropes that led to starting Not Another.
Take a listen to find out:
How Adrien moved from TV3 documentaries to opening his own creative agency by the beach
Why Adrien wants his children to be curious and creative
His attitude to dreams and regrets
Adrien's earlier start-up failures and successes, including a hat business called Offcut
How watching Al Gore's movie, An Inconvenient Truth, when he was age 16 had a huge impact
The birth of the Trump Forest website to plant trees to offset Donald Trump's climate ignorance
How being a B Corp business was on Not Another's radar from the start
Why they've turned down big projects that didn't align with their ethics - fossil fuels and intensive farming - even when they needed the money
What doing B Corp got him thinking about.
... and more!
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message -
#72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned
#72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned
Through digital transformation, 360tuned founder Laszlo Csite ensures purpose-drivenT enterprises are as effective and efficient as for-profit corporates. In other words, he wants to help non-profits ‘do good, well’ by maximising efficiencies and positive impact.
Where did it start? After nine years of consulting for big corporates in banking, oil and gas, insurance and dairy, founder Laszlo Csite wanted to work with like-minded people who were interested in long-term purpose instead of short-term profit at any cost.
In 2021, he started his own coaching and consulting digital
transformation company to work exclusively with social enterprises, non-profit organisations, and B Corps. No more big corporates! He hasn’t looked back, and the team has expanded into throughout NZ and into Australia.
The first client was TupuToa. In two months, Laszlo created a digital transformation roadmap with much more
automation, replacing systems, shutting down services and subscriptions, eliminating costs and streamlining processes. He taught the team how to properly use Salesforce and 18 months later, all 24 employees were effectively using the platform, massively streamlining operations and removing inefficiencies that were wasting a lot of money. Before this, said Laszlo, ‘it
was like they owned a Porsche but no one could drive it so they still rode a bicycle…’
Take a listen to this episode to find out:
Why copy/pasting has no place in a thriving business
The top three things that non-profits are doing badly
Where ikigai fits into the modern workplace
How being a B Corp opens doors
Why an excellent business is like a pizza
How every dollar spent with 360tuned reaps $2.78 for their clients
How the cost of digital transformation will be paid back
many times over through boosted profitability
His goal to help create one million social enterprises in 10 years by the time he’s aged 60
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message -
#71 Marketing and branding as a B Corp with Elena Keith of Seven
#71 Marketing and branding as a B Corp with Elena Keith of Seven
As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while raising their teenagers, Spike and Ivy.
In this episode of B Better, Tim and Elena get into an in-depth discussion about how the advertising sector is having to change because the world is changing. The conversation takes twists and turns, from the ghost chips ad to Aristotle’s writings on purpose and genius, how WWII changed the role of women, how Seven survived lockdown as a business, and so much more, including:
Who taught Elena that ‘your values don’t mean anything till they cost you something’
Why she's trying to get helicopters banned from residential areas
The best thing about running a branding agency
How brands are using B Corp to stand out from their
competitors
Seven's motivation for looking at B Corp because staff wanted more meaningful work
Elena’s top tips on doing B Corp (it took them 3 years to certify)
Why she believes clients always get the work that they deserve
Why the ghost chips ad ‘Monique says your drunk’
is legend (see the
ad here: https://youtu.be/CtWirGxV7Q8?si=P_mnCDYs9pJsaV2p)
Why transparency is key for businesses that want
to stay relevant
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message -
#70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt
#70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt
Can you save the world with coconut yogurt? Founders of Raglan Food Co Tesh and Seb are giving it a solid go.
When her partner Seb decided it was time to go dairy-free due to allergies, Tesh started experimenting in her kitchen with making vegan coconut yoghurt.
Suffice to say, things took off from there. Word of mouth spread quickly and demand grew. First, they partnered with a local community kitchen but then built their own factory, determined to keep jobs in their small town despite challenges of scale.
Already purpose-driven, going through the rigorous B Corp certification process opened Tesh's eyes to new impact areas across Raglan Food Co's operations. On recertification, their score increased from 96 to 111.
And now, after four years of groundwork, Raglan Food Co is launching in New York where they see demand for tastier dairy-free options. Registering in the US as a B Corp too, they hope to spread their ethos globally while growing jobs in Raglan through this major milestone.
Tesh talks...
How reading Patagonia founder Yvon Chouinard's book Let My People Go Surfing: The Education of a Reluctant Businessman inspired her to go B Corp.
How Raglan Food Co runs diverse programs like its community fund, beach clean-ups and youth opportunities.
Why being a B Corp is so important to them.
Check it out! Loads of (dairy-free) food for thought.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
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Send in a voice message: https://podcasters.spotify.com/pod/show/growgood/message
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