34 min
It’s Gotta be Ibotta Added Value Podcast
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- Technology
Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s useful, how it’s powerful, and what it all really means. Later, Haylee and Brian give Mike a quiz about Colorado, Mike's new state of residence…. or so they thought.
Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s useful, how it’s powerful, and what it all really means. Later, Haylee and Brian give Mike a quiz about Colorado, Mike's new state of residence…. or so they thought.
34 min