55 min

Life Sciences: Prescription for Digital Innovation Changing the Game in Consumer Industries, Presented by SAP

    • Business News

The buzz: “In a marketplace increasingly driven by clinical efficacy and value-based outcomes, understanding the customer becomes as important for pharma companies as it is for Pepsi” (R. Robinson).

The buzz: “In a marketplace increasingly driven by clinical efficacy and value-based outcomes, understanding the customer becomes as important for pharma companies as it is for Pepsi” (R. Robinson).

55 min

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