53 episodes

This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.

Lubetkin on Communications Podcast Steve Lubetkin

    • Business News

This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.

    On Communications Podcast: Charlie Kratovil, award-winning hyperlocal journalist

    On Communications Podcast: Charlie Kratovil, award-winning hyperlocal journalist

    In this episode of the Lubetkin on Communications podcast, we have a conversation with Charlie Kratovil, a community activist and award-winning hyperlocal newspaper editor in New Brunswick, New Jersey.

    Kratovil started the local news website New Brunswick Today, which has broken several exclusive stories, including reports on corruption in the New Brunswick municipal water utility.

    Earlier this year, he received national attention when he was forcibly ejected from a speech by White House correspondent April Ryan — an event he had been invited to cover by representatives of the organization that arranged the speech.

    Charlie talks about the experience and its implications for news coverage, and discusses the challenges facing hyperlocal news sites, including stable sources of financial support. New Brunswick Today got a boost in 2017 when “Full Frontal” TV host Samantha Bee interviewed Kratovil and supported his fund-raising efforts.

    Charlie Kratovil’s Video of His Expulsion from April Ryan Speech



    Charlie Kratovil’s Interview with Samantha Bee



     

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    • 30 min
    LOC Pod: PRSA New Jersey Senior Professionals Panel on Business Development

    LOC Pod: PRSA New Jersey Senior Professionals Panel on Business Development

    In this episode of the Lubetkin on Communications podcast, we feature a panel discussion on agency business development hosted by the Senior Professionals group of the New Jersey Chapter of the Public Relations Society of America. The panel was held on Thursday, September 12 at Stern Strategy Group, Iselin, NJ.

    About the Panelists



    David Hernandez, co-founder and Managing Partner, lotus 823: David’s visionary leadership, dedicated marketing expertise, and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space. He established the agency in 2010 with his wife, Allison, to fill the void for a results-driven, integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as Guitar Center, MARS Music, and OMI Medical Imaging. David’s passion and creative energy underscore the culture of lotus823, and as a result, the company was named Best Small Agency in 2017 by Ragan and PR Daily, named one of Inc.’s Best Places to Work in 2019, and has garnered more than 40 additional industry awards. Further, he is honored to have been a TEDx speaker in 2018, and has been a guest writer on numerous topics, from Hispanic marketing to digital best practices, for leading industry outlets including Bulldog Reporter and HomeWorld Business.

    Brian M. Lowe, President & Chief Executive Officer, BML Public Relations: Brian M. Lowe is the president and CEO of BML Public Relations, a national, award-winning earned and social media agency located in Florham Park, NJ. Since opening the doors of BMLPR 13 years ago, Brian has remained focused on achieving the agency’s mission to be the best small agency in America. Not only has he built the foundation of a shop that lives up to a title like that, he continues to add layer after layer to push to the next level from a work and growth standpoint for his staff and the agency, as a whole. Now in existence for more than decade, the agency has grown from one project billing at $300 to a team of 20+ hungry and hardworking team members with an annual revenue of more than $2.5 million. Brian is the winner of PRSA NJ’s PR Professional of the Year for 2019.

     



    Ken Jacobs, ACC, CPC, Principal, Jacobs Consulting & Executive Coaching: Ken Jacobs, a certified coach and experienced leadership consultant and trainer, is the principal of Jacobs Consulting & Executive Coaching. Since launching his company in 2007, Jacobs has helped nearly 50 agencies grow their business, manage it for profit, improve client service and relationships, and enhance staff performance, communications and leadership skills.Previously, Jacobs spent 25 years in management and leadership positions with a number of firms, including Ogilvy & Mather PR; Marina Maher Communications (MMC); and Maloney & Fox. While at these agencies he served on leadership teams responsible for business development and agency marketing. Jacobs serves on the Board of PRSA NJ and leads its Senior Professionals Group. He regularly presents at PRSA Counselors Academy on business development, client service, and leadership.

    Moderator

    Jon Goldberg, Chief Reputation Architect, Reputation Architects (jon.goldberg@reputationarchitects.com): Jon Goldberg founded Reputation Architects in 2009 after more than 25 years as an adviser to top corporate executives,

    • 1 hr 22 min
    On Communications: Veteran TV/Radio Newsman Bob Timms

    On Communications: Veteran TV/Radio Newsman Bob Timms

    Bob Timms spent more than three decades in the newsroom at Action News, the local news program of the ABC affiliate, WPVI-TV, in Philadelphia. Before that he had a long and productive career in radio and TV news in the Philadelphia South Jersey Market, including positions at KYW-TV, and WIP and WPEN radio.

    For five years – and this is when I first met Bob – he was news director for the Camden city-owned radio station, WCAM, from 1975 to 1980. We traded news audio over a phone patch from Camden to Asbury Park, where I was doing news for WJLK radio, and back again.

    Bob joined me in the studio for a great conversation about his career in broadcast news — and the changes he’s seen over the decades in how the news is made and reported.

     

    • 36 min
    On Communications Podcast: Alyssa Zeff of Davis & Co. Previews Her 4/30 IABC Philadelphia Webinar on Infographics

    On Communications Podcast: Alyssa Zeff of Davis & Co. Previews Her 4/30 IABC Philadelphia Webinar on Infographics

    Employees have limited time to spend with communication, so they are reading less, scanning more and hitting the delete button faster. Visual content, such as infographics, slide shares and photo essays, can capture employees’ attention quickly and convey important content.

    In this episode of the Lubetkin on Communications Podcast, we feature a conversation with Alyssa Zeff, vice president, Davis & Co., previewing the online webinar she will conduct on visual content and infographics, for the Philadelphia chapter of the International Association of Business Communicators. The webinar, which is open to the public (registration fee required) on April 30, from noon to 1 p.m. More information and registration here.

    About the Guest

    Alyssa Zeff brings more than 20 years of both agency and in-house communication experience to her role in the consulting group at Davis & Company. She offers strategic counsel, communication planning, project management and creative implementation skills to clients, including BlackRock, BD, Dicom and American Water.

    Prior to joining Davis & Company, Alyssa was the senior director, global corporate communications and public relations for BD, a leading global medical technology company, where she oversaw all internal communications, corporate communications and public relations worldwide. Her career began at PR agencies in New York City where she promoted leading sports, consumer, food and healthcare brands.

    Alyssa holds a Bachelor of Arts degree in communications studies from Vanderbilt University in Nashville, Tennessee.

    • 12 min
    LOC Podcast: Beth Gordon, president of Accelerate Team Performance

    LOC Podcast: Beth Gordon, president of Accelerate Team Performance

    In this episode of the Lubetkin on Communications Podcast, a conversation with Beth Gordon, president of Accelerate Team Performance, who will be presenting a workshop, “Creating and maintaining high-performance culture during transformational change,” at the IABC Philadelphia Chapter on March 21 in Valley Forge, PA. You can get more information and register for the program at the IABC Philadelphia website.

    About the Guest

    Beth Gordon is President of Accelerate Team Performance. Prior to Accelerate, she spent more than 20 years with a global pharma company on the commercial and human resources sides of the business, where she had roles as a Change Agent, in Leadership Development and as Global Head of Organizational Development.

    • 12 min
    On Communications Podcast: PRSA New Jersey Senior Professionals Panel on Leadership

    On Communications Podcast: PRSA New Jersey Senior Professionals Panel on Leadership

    In this episode of the Lubetkin on Communications Podcast, we present a panel conversation, “Leadership for Ultimate Performance: Yours, Your Organization’s, Your Peers’, Your Team’s,” recorded at the Senior Professionals Group meeting sponsored by the New Jersey Chapter of the Public Relations Society of America.

    The program was recorded November 7, 2018 at Stern Strategy Group in Iselin, NJ.

    About the panelists

    Valerie Simon, CMO, Atlantic Health System: Valerie serves as the Chief Marketing Officer for Atlantic Health System, an integrated health care delivery system powered by a workforce of more than 16,500 team members dedicated to building healthier communities. In this role, she oversees the marketing, public relations and brand strategy for the system, including branding, the digital consumer experience, advertising and sponsorships, consumer insights, as well as both internal and external communications. Under Simon’s leadership, Atlantic Health System Marketing and Communications has been recognized for exceptional work on both a national and local by a variety of healthcare, marketing and communications organizations, including the New Jersey Chapter of the Public Relations Society, Ad Age, Modern Healthcare, The Healthcare Marketing Report, the Telly Awards and the SPOKEies Awards. Simon is the recipient of PRSA-NJ’s Pyramid Award as Communicator of the Year for 2018.

    Joan Bosisio, Senior Vice President, Stern Strategy Group: Joan is senior vice president of Stern Strategy Group (Stern), offering public relations, advisory and speakers services that build thought leadership and business. Having joined the firm fresh after graduating from Seton Hall University (SHU) in 1997, she now draws from her long company history to help shape and drive agency strategy, generate new business, provide senior counsel and strategic direction to the firm’s clients, and attract, retain and develop staff. Bosisio is professional advisor to the Public Relations Student Society of America (PRSSA) chapter at her alma mater SHU, where she earned a Bachelor of Arts in English and Communications. As a SHU Pirate Mentor and recipient of SHU PRSSA’s 2010 ROPE Mentor Award, she provides career guidance to students through the University’s PRSSA, College of Communications’ Communications Honors Associates Mentoring Program (CHAMPs) and the Stillman School of Business’ Women’s Leadership Programs. In 2013 she was honored with SHU’s prestigious “Many Are One” Alumni Impact Award. A board member and former two-term president of PRSA NJ, Ms. Bosisio currently serves as PRSA NJ’s liaison to the state’s nine student chapters (PRSSA) and director of digital communications.

    Chris Lukach, APR, President, AKCG-Public Relations Counselors: Chris Lukach, APR, is president of AKCG – Public Relations Counselors, a national public relations firm specializing in issue and crisis preparedness and response. Chris has been instrumental in developing issue and crisis communications plans and advising clients facing crises in several industries, including education, healthcare, and chemical manufacturing. Chris also leads the firm’s spokesperson training team, guiding subject matter experts to be effective communicators in today’s nuanced and challenging media landscape. Chris is a past president and chair (2011-2012) of the Philadelphia Public Relations Association. He remains active with the organization, serving as a director and a past-presidential board appointee. He also serves on the board of directors of WHYY, Inc.,

    • 1 hr 28 min

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