12 episodes
Made by Marketing Ragovin Ventures
-
- Business
Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking time.
-
SmartyPants: The End of the AOR Model
Nick Mazzucco, Senior Director of Integrated Marketing at SmartyPants
discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.
Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants -
Dynamo Events: How to throw a successful event
Chrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI.
Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events -
CAULIPOWER: The problem with traditional creative agencies
Nathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship.
Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative
Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower -
The Knot Worldwide: Maintaining brand relevance in the mobile era
Amanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape.
Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide -
Sky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencers
Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.
Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone -
arfa: The diversification of the beauty industry and supplementing personalized content needs at scale
Sophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale.
Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa