Mapping the Donor Journey: A Pipeline Health Checklist Nothing But Major Gifts

Is your organization set up to support the donor journey? What structures do you have in place to develop your donor relationships from initial acquisition to cultivation, mid-level, major gifts, and planned giving?

These are some of the questions you need to consider as you work to build a healthy donor pipeline. In this episode, Richard and Jeff discuss five key focus areas for organizations seeking to improve their donor’s experience at every stage of their giving journey.

 

Show Highlights: In this episode, you’ll learn about…



Why you need everyone in the organization to embrace a culture of philanthropy


The different stages of a donor’s journey with your organization and how to support them as the relationship progresses


Balancing your investments across in every stage of the donor journey


Creating offers that will inspire donors and deepen their commitment to your organization