352 episodes

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Masters of Scale Masters of Scale

    • Business
    • 4.8 • 52 Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Rapid Response: How Main Street retailers are out-pivoting big-box giants, w/Faire’s Max Rhodes

    Rapid Response: How Main Street retailers are out-pivoting big-box giants, w/Faire’s Max Rhodes

    Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 29 min
    123. Build the right incentives, w/VIPKid’s Cindy Mi

    123. Build the right incentives, w/VIPKid’s Cindy Mi

    Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption. 

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 45 min
    Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius

    Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius

    How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand. 

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 28 min
    Need to Know: Elon Musk at Twitter, Bob Iger’s return to Disney, FTX’s bankruptcy, and more, w/Reid & Bob

    Need to Know: Elon Musk at Twitter, Bob Iger’s return to Disney, FTX’s bankruptcy, and more, w/Reid & Bob

    Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the travails of Twitter to the triumphant return of Bob Iger. Featuring PepsiCo's Mauro Porcini, CNBC’s Julia Boorstin, and Color of Change's Rashad Robinson.

    Read a transcript of this interview at: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 33 min
    79. Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

    79. Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

    From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

    Read a transcript of this interview at: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 28 min
    77. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

    77. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

    For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

    Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

    Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min

Customer Reviews

4.8 out of 5
52 Ratings

52 Ratings

Dan from Gamefroot ,

This is business therapy

Masters of Scale was recommended to me by one of my business mentors. In turn I now recommend it to anybody and everybody that wants to talk to me about business.

Reid is a super calming speaker and I always feel better and more confident after listening to an episode.

Thank you to Reid and the Masters of Scale team.

Penny Elliott ,

If you’re serious about success then listen to this podcast!

Serious and high quality! Masters of scale brings everything to the serious entrepreneur and managers and CEOs alike! Such a must have on your podcast list

Not Rikus ,

My favourite podcast by far 👌🔥

As an inexperienced founder and product person I hugely enjoy listening to Reid and his guests talk about what it takes to get to scale. Thank you for exposing me to first-class ideas, insights and lessons that I would never have been able to access otherwise.

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