Mobile App Makers Olivier Destrebecq

If you think that trying to increase your download numbers is the best way to monetize your app, then you’re wrong. Steve P. Young is an app developer and consultant who helps app makers to earn money from their creations. He specializes in unconventional strategies that boost app monetization.Today on the Mobile App Makers podcast, I interview Steve and pick his brains on all things related to app monetization. You’ll learn the counterintuitive app monetization strategies that actually deliv...

On today’s episode of the Mobile App Makers podcast, I talk no-code mobile apps with the CEO of Caddify, Justin Halfpenny. Caddify is a SAAS company that offers companion apps for physical devices such as cars and household appliances. They offer a platform for other companies to build an app from a spreadsheet, with customizable options to help you launch an app cheaply and quickly, without any developer knowledge. Justin and I discuss the potential of no-code apps, which are a game cha...

Today I interview David Eberle, one of the founders of Typewise, the app that set out to redesign how we enter text into our phones. This presented many logistical challenges, from coding a keyboard in many languages to finding a way for the app to nest within other apps and be compatible with Android and Apple software.David and I discuss the story of Typewise, from its inception as a two-person operation to where they are today as a 15-person company. David talks about his hiring process fo...

In today’s episode of the Mobile App Makers podcast, I talk with Rachael Lovallo. Although Rachael stumbled into mobile app testing by accident after completing a degree in mathematics, she has gone on to flourish in the field. She now works as a senior test engineer at Pulsara, a software company in the healthcare industry, and will also give a talk and host a panel at this year’s Pacific Northwest Software Quality Conference (PNSQC). Rachael has 10 years of experience in mobile app testing ...

In today’s episode of Mobile App Makers, I chat with Mike Hudson about app stores and app distribution. Mike has been involved in many areas of app development for over 15 years, beginning when he was still in school. Mike is now the CEO of GameBake, a game distribution software company that he co-founded. Mike and I discussed how the world of app stores has changed, particularly in light of the recent rulings concerning antitrust lawsuits brought against Apple and the Google Play store....

In this episode of Mobile App Makers, I have the chance to sit down with the talented Diana Moura, who has built up more than 7 years of expertise in the field of app store optimization (ASO). Diana is the ASO specialist for Kurve, a digital marketing agency and consultancy, where she has created ASO strategies to maximize ROI for her clients’ marketing budget.As she explained to me, even though ASO is crucial to promoting an app, some start-ups don’t put enough time into developing their ASO...