37 episodes

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

Music Marketing Manifesto Podcast – Music Marketing Manifesto Music Marketing Manifesto Podcast – Music Marketing Manifesto

    • Music

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

    LIVE Music Marketing Q & A – Replay

    LIVE Music Marketing Q & A – Replay

    In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different...



    This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today.



    It is MUCH longer than the average MMM podcast episode and clocks in at 2.5 hours. That was me being obsessive about trying to answer everyone's questions :-)



    But there were some incredible questions and I think you'll find that there is a LOT of little light bulb moments throughout this Q & A.



    If you are interested in grabbing the 60% off Cyber Monday discount mentioned in the podcast, you can click here to get the discount: https://www.musicmarketingmanifesto.com/cyber-monday/



    Just make sure you act before Thursday, December 5th, at Midnight Pacific (which is when the discount expires.

    • 2 hrs 36 min
    Branding for Musicians: What It Is and Why It Matters…

    Branding for Musicians: What It Is and Why It Matters…

    When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...



    However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.



    Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.



    Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.



    If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...



    In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand".  I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.

    • 30 min
    How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

    How To Get Your Music Licensed in Television and Film – With Karyn Rachtman

    One of the questions I receive most often from independent musicians is “how do I get my music licensed in television and films?”  It’s easy to understand why licensing would be on the minds of so many musicians. A placement in the right television show or film can be incredibly lucrative, it can lead to […]

    • 39 min
    How To Report Sales From Your Own Website to Soundscan

    How To Report Sales From Your Own Website to Soundscan

    One of the benefits of following a marketing strategy like the one outlined in Music Marketing Manifesto is that, if done right, you stand a very good chance of charting on key sales charts such as those in Billboard Magazine. A chart position can be valuable to an up-and-coming artist because it helps to build […]

    • 1 hr 6 min
    Growing Your Fan Base With Free Social Media Strategies

    Growing Your Fan Base With Free Social Media Strategies

    If you’ve ever gone through any of my training programs then you know that I’m a huge fan of paid advertising. I think that it’s an invaluable tool for musicians who want to get their music in front of a large number of people very quickly. Having said that, it’s not for everyone. Some musicians […]

    • 44 min
    What About Spotify?

    What About Spotify?

    There is no question about it, streaming is here to stay. However, despite the industry shift towards streaming, we still see a landscape in which 99% of all Spotify streaming comes from just 10% of songs. This should cause independent artists to take pause and ask themselves if they are moving towards streaming because they […]

    • 22 min

Customer Reviews

Johny O'Donnell ,

Gen Y Coach

John is absolute guru in this space, he is not only knowledgable and innovative but pragmatic as well which means his audience can relate to him and feel comfortable applying his strategies. His podcasts are engaging, informative and provide huge value to anyone wanting to make money from their music. Love your work, John.

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