35 episodes

NAR’s Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.

NAR’s Center for REALTOR® Development Center for Specialized REALTOR® Education

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NAR’s Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.

    035: Technology Advances to Watch with Craig Grant

    035: Technology Advances to Watch with Craig Grant

    The Real Estate Tech Guru Craig Grant joins Monica on the show today to do a tech overview in the real estate industry. They discuss several different tech items that are around or will be around in the next 5-10 years, and how this will directly affect REALTORS® and agents. This is a great episode to familiarize yourself with tech concepts that are prevalent in today’s real estate climate.
    The first tech item they talk about is the next generation of cars. Right now cars are starting to integrate with smartphones and AI; down the pipeline, there will be developments that will change real estate. 100% autonomous driving is going to change the look of a car, and what kinds of garages and car-related amenities people will need.
    Smart homes are growing more than we realize. Over 50% of US households have a smart speaker, like Amazon Alexa or Google Home. You can get three smart devices and qualify yourself as a smart house. Smart house technology is going to continue to grow, especially now that younger generations are interested in real estate. Smart home technology can also provide companionship for the aging generations. For safety, it is crucial that your devices and your network are locked or password protected. Craig talks about a few other things to think about as a REALTOR® in a smart home.
    The third piece in the tech world is internet-based tools. Today, most agents rarely have to go into the office because the cloud allows people to be more mobile and work remotely, rather than in a physical office. EXV is one of the fastest-growing companies, and they do everything through an internet portal. Craig and Monica also talk about the tech arms race and the implications on REALTORS®.
    Big data and predictive analysis is the collection of massive amounts of information, then using that data to predict what will happen in the future. This stuff already exists in the real estate market, but there are developments that will allow it to work with your MLS. It’s like getting coupons on the things you already buy.
    Artificial intelligence is when a computer is learning your behaviors, and attempting to act like a human. The most common form of this is a chatbot, where a computer is available to respond to clients at any time of the day. In the next few years, we may see where your CRM can basically work as your personal assistant. AI also influences algorithms. This helps both buyers and sellers by providing more detailed searches and descriptions.
    Craig and Monica talk about some cybersecurity concerns, and what type of things REALTORS® have control over. Most don’t realize how many problems they could create in the tech/legal world. Agents often collect more information than they really need. They talk about some of the specific types of information we don’t need and encourage REALTORS® to just stop collecting it. PII and wire transfer fraud are the two biggest offenders when it comes to cybersecurity concerns. Letting vendors handle this information can remove you from these situations. Craig talks about some other things you can put into practice to help protect you from data breaches.
    iBuyers are another facet of technology in the real estate market. The problem with the iBuyer model is that while the sales pitch is awesome, they wrap in other costs in the inspection and closing costs. People who sell their house through an iBuyer are losing about 15% in a transaction.
    Augmented reality is being used with virtual staging, and virtual reality could be used to do a rendering on a property before anything is even built. While augmented reality is already mainstream, virtual reality will be mainstream in probably the next 10-15 years.
    The last tech item they talk about is 3D printing homes (contour printing). It’s already happening, and the idea is that you can build an en

    • 1 hr
    034: Resort and Second-Home Properties

    034: Resort and Second-Home Properties

    Resort and second-home properties can be located anywhere! They are becoming more and more popular in small towns, as well as the coastal cities and mountains.  In this episode, Holly Mabery joins Monica to talk about her own experience working with investment and second home clients in Sedona, AZ. She shares ideas for marketing, building connections with buyers, and highlighting what’s so special about your community.
    More and more, real estate is becoming a great leverage tool. Homeownership has expanded to where people have a second home for personal enjoyment, and also more people are choosing to invest in real estate rather than another avenue. A hybrid they are seeing more and more is when people buy a house and can use it for personal use 14 days a year and rent it out the rest of the time, and it still counts as an investment property. This trend is increasingly becoming more popular as a gateway to making memories with family and friends.
    The resort and second home market has shifted from the mountains or the beach to more small town, slow-paced areas. As an agent, there’s an opportunity to accent your local lifestyle that can make a huge difference in marketing. People will always need a place to live, but as agents, we can show people how to live in your market. Showcasing what you love can help build connections with clients.
    There are a few different options when it comes to financing for investment and second home properties. Working with a local lender is key. For second homes you’re typically looking at 20% down, and investment properties are usually 25% down plus an interest rate.
    Some challenges that come with investment or second homes that are being rented out is that the owner has to be available 24-hours-a-day. In many instances, you have to live within a certain distance of the property. Some unexpected costs to note could be a property manager, furniture in the unit, replacing appliances, etc.
    The resort/second-home certification goes through making good choices in investment properties. It allows you as the REALTOR® to become a trusted advisor to investors. You’ll get an understanding of the financing, as well, so you can help your clients make the best choice for them.
    Another important thing to be involved in is government in your area. Either get involved yourself or get connected with a group that shares frequent updates about what is going on in the area, so you know how to be proactive with what’s going on. If you already involved, maybe you can be that resource for your market/community.
    Homeownership is the biggest investment someone is going to make in their life. It’s a financial, emotional, and family investment. As REALTORS®, if we help them navigate and negotiate, it makes a huge difference. Focus on what you love about living there, and what investors can expect if they live there. Highlight local businesses and bring them to the forefront.
    Other resources to check out are city parks and recreation, or your county health services. Both usually have different programs depending on what’s going on. As you get to know potential clients, you can address their interests, hobbies, and concerns so you can start to assist them in feeling at ease.
    Holly and Monica talk about furniture in the property. When it comes to furniture in the property, best practice is to do it on a separate bill of sale. The seller needs to get very specific about what they are leaving behind. Sellers need to make sure they remove any personal and valuable items before the property goes on the market. Once the seller creates the list, it needs to be made available to potential buyers. Make sure your separate bill of sale is contingent on a close.
    Holly talks about some things to keep in mind when working with investment and second-home buyers. It’s imp

    • 1 hr 4 min
    033: Book Reviews for 2020 Business Building with Cheryl Knowlton and Kristy Hairston

    033: Book Reviews for 2020 Business Building with Cheryl Knowlton and Kristy Hairston

    As we approach the end of another year, it’s time to start thinking about business strategies and what we can do to boost our business in the new year. In today’s episode, Monica speaks with Cheryl Knowlton and Kristy Hairston about some book suggestions for building your brand, personal development, and business strategies. Both guests stress the importance of reading, and with a curated list like this, you’ll know right where to start!
    Cheryl Knowlton
    Cheryl loves to read! Not only physical books, but Audible is a great hack to get more books in. Both Cheryl and Monica have their book lists on their websites, and you can also check out Goodreads, a social media platform for book sharing.
    The first book they discuss is Never Split the Difference, by Chris Voss. Chris was the chief hostage negotiator for the FBI, and the book focuses on different types of negotiations. In some cases, you literally can’t negotiate for half of whatever is at stake, and this book teaches you the skills to never settle for half of what you want. You can also access Chris’ material on YouTube.
    Cheryl and Monica discuss the idea of a win-win situation if you never split the difference. The book provides scripts and scenarios that can help you navigate different situations. They also talk about the “black swan” as a key to negotiation, and how knowing what the black swan is can change the course of the deal.
    The next book is Unfu*k Yourself, by Gary Bishop. Though the title is a bit colorful, it is a great personal development book. It helps you be intentional about the things that are hijacking your life. The companion workbook is an aid to help you work through these things and make real changes. The way to make fundamental changes is to make promises with ourselves, and hold ourselves accountable to those promises no matter what.
    Think and Grow Rich for Women, by Sharon Lechter is a great book about not only how to make money, but also talks about other motivations beyond just making money. Money means different things for different people. It uses the same language and terminology as the original, and has a lot of great quotes and affirmations, especially for women.
    The last two books they discuss are both from author Sally Hogshead. Fascinate is geared toward understanding branding in corporations. She took this same information and put it into How the World Sees You, which focuses more on branding for individuals. There is also a code in the back of the book for a quiz to determine your primary and secondary advantage, and how to use them.
    Books allow you to connect with very powerful people without having to be physically with them. Reading can make you a better real estate professional, husband or wife, son or daughter, and all-around human being.
    Kristy Hairston
    Getting Everything You Can Out of All You’ve Got, by Jay Abraham has 21 ways you can outperform your competition. It focuses on mindset and looking at other industries for principles you can apply to real estate. These steps can help you form your brand around the customer experience. The book also provides tips on how you can get clear on who you are and what you’re setting up for yourself.
    Kristy and Monica go in-depth about the customer experience, and how we can draw on different industries and apply those ideas to real estate, especially getting consistency in your customer experience from open houses to closing gifts.
    Ninja Selling by Larry Kendall focuses on the flow Kristy referenced. Sometimes we don’t have a referral-based business because we aren’t “in flow” with them. It focuses on two types of flow, auto-flow and live-flow, and how you can continue to deliver to your current customer base. It will help you identify your “Ninja 9,” nine successful habits that are done each week.

    • 1 hr 5 min
    032: Best Practices for Historic Homes with TJ Pierce and Michelle Drum

    032: Best Practices for Historic Homes with TJ Pierce and Michelle Drum

    Today’s episode is all about historic homes. These homes have unique architecture and features that set them apart. Monica interviews two different guests about mid-century homes and antique homes. They share information about what REALTORS® should know when it comes to renovating and listing these properties.
    TJ Pierce — Mid-Century Homes:
    Homes older than 50 years are now considered historic homes. These mid-century homes are homes that were built in the ’50s and ’60s, with the more technical definition spanning 1947-1972. These homes followed specific architectural trends (usually a ranch style home). These homes were built so people could stay in them for their whole lives and shared many common features. While the time frame is the biggest qualifier for a mid-century home, TJ shares some of the other common characteristics of these homes.
    The architect is very important for mid-century enthusiasts. There are two different approaches: mass production and the nuance of an architect-grade home. Builders were putting up homes at a rapid rate for Vets returning from war, as well as more individualized homes for important people and the common person.
    When it comes to renovating these homes, the best practice kind of falls on two different ends of a spectrum. Some people prefer an untouched home to re-enhance the original features, while others like to keep the structure but bring in new features. If you choose to renovate, you’ll get the best premium if you keep renovations era-appropriate.
    Monica and TJ discuss listing these homes, and whether sellers should renovate before they list it on the market. There are many mid-century experts that can provide tips and ideas for ways to update your home appropriately. As REALTORS®, if you understand mid-century architecture or have an expert who does, it may be worth it to update it before listing. If not, it may be better to let someone else come in and do the work.
    To market these homes, it may be beneficial to make some connections with other people who already market to the mid-century enthusiast community with other products. It’s also important to use the appropriate hashtags on social media. In many markets across the country, if you have a listing that has the mid-century style, find those experts and agents to network with.
    TJ shares many resources that are linked below that provide great content on mid-century architecture and homes. He also shares why they started their company, and how they seek to help the people in their local market and across the globe.
    Michelle Drum — Older Homes
    This portion of the episode focuses on homes that were built in the 1800s and early 1900s. When looking for older houses, it really comes down to structure and stability. Some of the most important structural things to look for when listing an antique house are pest infestation and authentic features.
    Michelle talks about her own home renovation property, and how she and her husband curated it to be as authentic as possible for the next generation. The story of a property is essential for REALTORS® when it comes to listing these homes. When people are looking for an old home, they’re looking for a story, not just a building.
    As an agent, you can help buyers find the story by going back to look at the deeds or historians to see if you can give a name to the house. It will give it a complexity that other properties don’t have. Creating these connections between historians and agents can be very beneficial.
    Michelle talks about some of the renovation/restoration considerations for older homes. When people want to update an older home with modern amenities, some of the most important things to consider are flooring and color schemes.
    Michelle shares some best practices for listing an older home. The number of bathrooms is usually an issue — she recommends hav

    • 1 hr 13 min
    031: Working Successfully With Home Inspectors with Scott Frederick

    031: Working Successfully With Home Inspectors with Scott Frederick

    One of the most important things that can help your inspections go smoother is to have a good relationship with your home inspectors. This not only benefits you as the REALTOR® but also benefits your client. An excellent REALTOR® and an excellent inspector is a fabulous combination to help create a better experience for buyers. Today’s guest, Scott Frederick, joins Monica on the show to talk about how we can foster better relationships between REALTORS® and inspectors, including what to look for in an inspector and communication skills.
    The U.S. is about 50-50 between states that require home inspectors to have a license and those that don’t. Inspectors should be a member of ASHI or NACHI, especially in states that do not require a license. ASHI is the American Society of Home Inspectors, and InterNACHI is the International Association of Certified Home Inspectors. ASHI tends to be more credible, simply because of the guidelines and requirements it takes to become certified. When looking for a home inspector, you should look for at least one of those certifications.
    Training for home inspectors involves a technical instruction background, but almost as importantly, good communication skills, good grammar, punctuality, and time management are key to becoming a good home inspector. There is usually a mentor/shadow period, where you train with an experienced inspector. As an agent, it’s important to do your due diligence to find an inspector to help with the real estate transaction.
    The most important part of Scott’s job is to build the relationship between the client, the buyer, and the REALTOR®. He talks about some of the customer service standards they use on their team, starting from the first call to the systematic inspection of the house. During the inspection, they set up shop, go over what the client ordered in terms of the inspection, and get the expectations of the buyer upfront. Get an unbiased opinion from the beginning so the inspection can be thorough and honest.
    The way you present yourself from the beginning of the inspection and instill confidence in yourself and your ability will put the client at ease. The inspection is also an opportunity for the client to do their own walk-through and identify anything they are concerned about.
    Communication is key between inspectors and REALTORS®. Agents need to learn how to be facilitators of information between inspectors and buyers. To be a good communicator, you have to be able to give and receive. As a REALTOR® or an inspector, try to create a good dynamic between you and the other people, so collaborating is productive and easy. As REALTORS® and home inspectors work together over the course of their careers, it creates a camaraderie that leads to good questions and open communication.
    If there is an issue with the house that comes up during the inspection, it’s important to engage the conversation so that the buyer can hear all the information from the inspector themselves. It is all about how you phrase the problem verbally as well as in your report. Scott’s team addresses issues in three tiers: 1. Safety 2. Structural Defects 3. Cosmetic Defects. When presenting issues, make sure to offer solutions as well.
    Whether the agent is at the inspection or not, they are the ones who will be negotiating with the broker. It is important that the inspector leaves thorough comments about any necessary repairs so that the agent can effectively negotiate these. One of the worst habits an inspector can get into is deferring everything to another expert. Agents can help with this by providing feedback to inspectors on what they would like to see. A REALTOR® is just as important in creating a good inspector as an inspector’s time in the field.
    Sometimes it may be a good idea for the inspector to come back after any repair

    • 1 hr 6 min
    030: Divorce Situations in Real Estate Sales with Laurel Starks

    030: Divorce Situations in Real Estate Sales with Laurel Starks

    For clients who are in some phase of the divorce process, the house is often the largest asset in the case. As REALTORS® in these cases, you can help your client navigate through the real estate aspects of doing what’s best for the family and the property. Laurel discusses her work as a court-appointed real estate expert and shares helpful tips for divorce cases that are also great tips for regular listings.
    It’s important to note that the court has jurisdiction over most things in a divorce case. The first thing that needs to be established is whether the court has made any specific orders regarding the house and the client; the client would be whichever person is on the title. The orders can indicate anything from the list price to certain terms defined. The house often comes into play with other aspects of the case as well.
    The title company usually disperses the proceeds, but as the REALTOR®, you want to make sure the title company gets a copy of an order that dictates how these should be dispersed.
    Laurel has been involved in some legal work during her real estate career. In family law, the court and attorneys are accustomed to working with experts. In her work, Laurel is a real estate expert that is appointed by the court to handle the real estate aspect of the case, making recommendations and making sure the court orders are followed. Usually, an agent on the deal would be the court-appointed expert.
    When you get a client who may be recently divorced, the first step is to do an intake to gather information, like who is and isn’t in the house, any court orders, who is on the mortgage, etc. After that, you would generally want to visit the property and do a walk-through; in divorce, there is often evidence of distress. There may be opportunities for improvement so they get the most money. These should always be suggested with discretion and sensitivity for the situation. Asking probing questions to get more information may be uncomfortable, but as REALTORS®, you must own your professionalism. You can’t best help your clients without all the information.
    Proactive communication is especially important in these cases. When it comes to education, it’s really important to take the position of not being attached to the outcome. It’s not about trying to get them to list the house, it’s about giving all the information so the family can make the best choice for them. Communication helps establish trust and neutrality.
    In Laurel’s practice, when they do the intake and the walkthrough, she never meets the clients twice. She meets with the parties separately and will alternate appointments. You want to avoid having too much communication with one client to make it look like you’re taking sides. Each situation will be different, but it’s important to gather all the information so you are considering both person’s needs. Laurel shares some best practice tips for when it comes to communicating through emails.
    In these situations, it is very common to have pacing issues. One spouse may be ready to sell the house and get everything done, while the other is still grieving the loss of both their house and their marriage. You may have to slow down and get the other spouse on board before you get too far.
    When getting a lawyer involved, you want to keep them reasonably updated, but don’t bombard them with too much communication. Some things to update lawyers on: when the listing agreement has been signed, the terms, once the house is on the market, when the house is in escrow, and when they are ready to close. Don’t involve the lawyers unless you absolutely need to.
    There are some things to prevent early on in a divorce listing. Make sure you know who all is on the title, and make sure the title will respect a Power of Attorney in the situation that the client themse

    • 1 hr 7 min

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