10 episodes

Discussions from Gen-Z and Millenials on the future of tech in business. Powered by Commercient SYNC.

NextGen Commercient

    • Technology

Discussions from Gen-Z and Millenials on the future of tech in business. Powered by Commercient SYNC.

    Marketing to Younger Generations with Alexia Victor

    Marketing to Younger Generations with Alexia Victor

    In the past year, the rules of marketing have been completely rewritten. In this episode of NextGen, Alexia Victor shares her take on how marketing is going to continue to change as companies push their marketing to appeal more to gen-z and millennials, while also adjusting to the consumer demands of a post-pandemic world.


    Find Alexia on LinkedIn: https://www.linkedin.com/in/alexiavictor/


    Find more NextGen content on all of the Commercient social channels:
    Instagram: https://www.instagram.com/commercient_sync/
    Twitter: https://twitter.com/Commercient
    Facebook: https://www.facebook.com/Commercient/
    LinkedIn: https://www.linkedin.com/company/commercient/
    YouTube: https://www.youtube.com/channel/Commercient


    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast9”!

    • 45 min
    Salesforce, CRM User Adoption, and Everything Else CRM Related with Shannon J. Gregg, PhD.

    Salesforce, CRM User Adoption, and Everything Else CRM Related with Shannon J. Gregg, PhD.

    In this episode, Noah and Victoria welcomed Shannon J. Gregg, PhD. to the show to discuss Salesforce and CRM adoption strategies, the relationship between productivity and creativity, and getting started in Salesforce. 

    Find more of Shannon in these places:


    Instagram: https://www.instagram.com/shannonjgregg/
    Twitter: https://twitter.com/shannonjgregg
    LinkedIn: https://www.linkedin.com/in/shannonjgregg/
    Personal Site: https://shannongregg.com/
    Shannon’s Book, ‘It’s About Time’: https://shannongregg.com/its-about-time/

    Find more NextGen content on all of the Commercient social channels:


    Instagram: https://www.instagram.com/commercient_sync/
    Twitter: https://twitter.com/Commercient
    Facebook: https://www.facebook.com/Commercient/
    LinkedIn: https://www.linkedin.com/company/commercient/
    YouTube (full video episodes!): https://www.youtube.com/channel/Commercient

    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast8”!

    • 34 min
    App-Based Brand Building with Yoann Pavy

    App-Based Brand Building with Yoann Pavy

    In this episode, Noah and Victoria talk all things app-based brand marketing with VP of Marketing at Laced, Yoann Pavy. From questions such as ‘How are companies starting to transition from traditional websites to app based experiences?’ to discussions around reasons to hire younger employees for marketing teams, we cover it all!


    Find more of Yoann’s content in these places:


    Instagram: https://www.instagram.com/yoannpavy/

    Twitter: https://twitter.com/yoannpavy/

    Join Yoann’s marketing WhatsApp group: http://f.atmssg.com/s/1e7061

    Listen to Yoann’s podcast, Digital Marketing Finesse:


    https://open.spotify.com/show/6IwGGJfRSLmEV1B9ahiAC0?si=LDqKL_dHScaRw1pJlZc8Aw

    https://podcasts.apple.com/gb/podcast/digital-marketing-finesse/id1550208502




    Find more NextGen content on all of the Commercient social channels:


    Instagram: https://www.instagram.com/commercient_sync/

    Twitter: https://twitter.com/Commercient

    Facebook: https://www.facebook.com/Commercient/

    LinkedIn: https://www.linkedin.com/company/commercient/

    YouTube: https://www.youtube.com/channel/Commercient


    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast7”!

    • 41 min
    Flipping the Funnel with Sangram Vajre

    Flipping the Funnel with Sangram Vajre

    In the first episode of the new year, Noah and Victoria discuss all things ABM with author and co-founder of Terminus, Sangram Vajre. Topics include flipping the funnel, marketing during Covid-19, and applying ABM fundamentals to various organizations.

    Mentioned in this episode:


    Find Sangram on Instagram - https://www.instagram.com/sangramvajre/
    Find Sangram on LinkedIn - https://www.linkedin.com/in/sangramvajre/
    Find Sangram on Twitter - https://twitter.com/sangramvajre
    Find Sangram on Facebook - https://www.facebook.com/svajre
    Sangram’s book, ABM is B2B on Amazon - https://www.amazon.com/ABM-B2B-Marketing-Sales-Broken-ebook/dp/B07VG62DRT/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1610030862&sr=8-1
    FlipMyFunnel ABM Community on LinkedIn - https://www.linkedin.com/groups/12267271/

    Find more NextGen content on all of the Commercient social channels:


    Instagram: https://www.instagram.com/commercient_sync/
    Twitter: https://twitter.com/Commercient
    Facebook: https://www.facebook.com/Commercient/
    LinkedIn: https://www.linkedin.com/company/commercient/
    YouTube: https://www.youtube.com/channel/Commercient

    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast5”!

    • 36 min
    Personalization and Data Collection with Jennifer Schneider

    Personalization and Data Collection with Jennifer Schneider

    In this (longer!) episode of NextGen, we speak with Jennifer Schneider, the Head of Solutions Architecture at Cheshire Impact, about personalization and data collection. Questions include "how much data is too much data?" and "how are marketing strategies changing amongst younger generations?".

    Shownotes:
    Find Jennifer on Twitter: twitter.com/JenTalkTech2Me
    Find Jennifer on LinkedIn: www.linkedin.com/in/jenniferlynnschneider

    Listen to the Paradot LifeHacks Podcast! www.pardotlifehacks.com

    Find more NextGen content on all of the Commercient social channels:
    Instagram: https://www.instagram.com/commercient_sync/
    Twitter: https://twitter.com/Commercient
    Facebook: https://www.facebook.com/Commercient/
    LinkedIn: https://www.linkedin.com/company/commercient/
    YouTube: https://www.youtube.com/channel/Commercient

    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast7”!

    • 44 min
    All Things Documentation with Michelle Hansen

    All Things Documentation with Michelle Hansen

    This week Noah and Victoria discuss the many, many reasons why companies should begin documenting their processes with Michelle Hansen. Michelle also speaks on using Salesforce to store documentation and why documentation does not put your job at risk.

    Mentioned in this episode:


    Michelle’s full Dreamforce presentation on documentation: https://www.salesforce.com/video/7823069/. She’s happy to be contacted for the slide deck with resource links.

    Michelle’s Twitter: https://twitter.com/mehansen82

    Michelle’s Linkedin: https://www.linkedin.com/in/michelleelizabethhansen/

    Find more NextGen content on all of the Commercient social channels:


    Instagram: https://www.instagram.com/commercient_sync/

    Twitter: https://twitter.com/Commercient

    Facebook: https://www.facebook.com/Commercient/

    LinkedIn: https://www.linkedin.com/company/commercient/

    YouTube: https://www.youtube.com/channel/Commercient



    This podcast is powered by Commercient SYNC. Learn more about ERP and CRM integration today at www.commercient.com. Don’t forget to use the promo code “Podcast5”!

    • 37 min

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