27 episodes

Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.

In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

Want to be a guest or book us on your podcast? Visit: http://www.studiorhoad.com/podcast

On The Rhoad Studio Rhoad

    • Automotive

Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.

In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

Want to be a guest or book us on your podcast? Visit: http://www.studiorhoad.com/podcast

    5 Steps Tesla Uses To Launch A Product

    5 Steps Tesla Uses To Launch A Product

    Many times on this show we’ve advised you not to emulate Apple or similar companies because of their sheer size, resources and ability to fail forward.  However we are going to contradict that statement in reference to Tesla and their launch of the Cybertruck. Love it or hate it, Elon’s launch of the truck is a masterclass in branding. Today Davin and I will unpack the 5 steps Tesla used to launch the Cybertruck which were inspired by Apple.
     
    Instagram: https://instagram.com/studiorhoad
    Youtube: http://www.youtube.com/studiorhoad
    Facebook: http://www.facebook.com/studiorhoad
    Website: http://www.studiorhoad.com

    • 31 min
    The Importance Of Style With Mark Arcenal

    The Importance Of Style With Mark Arcenal

    This week we speak with someone who I’ve wanted to have on the show for quite some time. Mark Arcenal. If that name rings a bell it’s probably because he’s worked for and built some of amazing brands over the years. Nike, Fatlace, Illest, Hypebeast and RWB just to name a few.
    Through those experiences Mark has perfected the return on good design and visual branding.
    Follow Mark on IG:
    https://www.instagram.com/mrk.rcnl/

    Instagram: https://instagram.com/studiorhoad
    Youtube: http://www.youtube.com/studiorhoad
    Facebook: http://www.facebook.com/studiorhoad
    Website: http://www.studiorhoad.com

    • 48 min
    Stop Trying To Be Apple

    Stop Trying To Be Apple

    This week we are talking about Apple and why you shouldn’t be using them as your guiding light. Or any business of their level. Primary because they have resources and safety nets in place that allow them to fail forward.
    So we’ll unpack those scenarios and give you some alternative approaches when looking for business inspiration.
     
    Instagram: https://instagram.com/studiorhoad
    Youtube: http://www.youtube.com/studiorhoad
    Facebook: http://www.facebook.com/studiorhoad
    Website: http://www.studiorhoad.com

    • 24 min
    Setting Expectations And How It Relates To ROI

    Setting Expectations And How It Relates To ROI

    This week we are talking about ROI - Return On Investment
    But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI.
    Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses.
    I’m not quite sure how that happened.

    • 21 min
    Sponsorship Doesn't Have To Be Complicated

    Sponsorship Doesn't Have To Be Complicated

    Welcome to Episode 18 of On The Rhoad. A weekly podcast where we discuss the art and business of the automotive market.
    Well ladies and gentleman, I think we have official broken Davin. This week we are talking about sponsorship from the brands perspective
    And if you know anything about us then you know how easy it is for us to get triggered on this topic.
    I’ve included the PG13 version of this in the main show, where we unpack sponsorship strategy and how to approach that part of the business.
    But if you want to hear Davin lose his mind over this, keep listening after the outro.
    Don’t say I didn’t warn you….
     
    Studio Rhoad Links:
    Instagram: https://instagram.com/studiorhoad
    Youtube: http://www.youtube.com/studiorhoad
    Facebook: http://www.facebook.com/studiorhoad
    Website: http://www.studiorhoad.com

    • 19 min
    How Apex Pro Handles Customer Loyalty

    How Apex Pro Handles Customer Loyalty

    Today we’re going to a break from Davin and I babbling and speak with Andrew Rains. He’s the Marketing Director and Co-Founder of Apex Pro who build motorsports data acquisition products.
    They are one of the few companies I’ve seen to successfully use a mobile app that’s integrated with a hardware element. I’ll include a link to their site in the show notes if you want to take a look.
    Keeping that in mind, we talk to Andrew about two primary subjects. Customer Loyalty and his advice on introducing an app-based company into the automotive market.
    Apex Pro Links:
    Website: https://apextrackcoach.com/
    Instagram: https://www.instagram.com/officialapexpro/
    Facebook: https://www.facebook.com/officialapexpro/
    Youtube: https://www.youtube.com/channel/UCp1gjrm-7rAKen3KN70HBFw

    Studio Rhoad Links:
    Instagram: https://instagram.com/studiorhoad
    Youtube: http://www.youtube.com/studiorhoad
    Facebook: http://www.facebook.com/studiorhoad
    Website: http://www.studiorhoad.com

    • 59 min

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