521 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Amy Porterfield

    • Business
    • 5.0 • 39 Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!

    #490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!

    This formula has put the epic battle between live launching and evergreen to bed once and for all If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? 
    You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.) 
    It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and evergreen to bed once and for all. 
    It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it? 
    In this episode, I reveal what that business model is, plus:
    How to have an evergreen product that actually turns a profit Examples of what I’ve seen work, and what I’ve seen work really well Conversion rate stats from my own Live launches and evergreen products How to determine what products should be evergreen, and what should be offered on a Live launch So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.
    Here’s a glance at this episode...
    [04:33] The best way to build a successful evergreen product is by perfecting it through live launching first! [06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business.  [08:42] There will come a time when you are ready to graduate to evergreen.  [10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen. [13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%.  [14:30] What should be evergreen? When to go evergreen. Do at least two live launches and make sure you feel good about your conversion and profit before going with an evergreen offer. [15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen.  [17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time. [19:38] What product should go evergreen? You could put your current product on evergreen and then focus your time on creating your new product. Is there an evergreen product that you could put at the beginning of your funnel? [26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re no

    • 33 min
    Wisdom Wednesday: The BEST Way To Use Instagram For Email List Growth

    Wisdom Wednesday: The BEST Way To Use Instagram For Email List Growth

    This week, you're hearing from my favorite Instagram expert, dear friend, and fan favorite, Jasmine Star!
    In this quick episode, she shares a couple of POWERFUL Instagram email growth strategies that are so easy that you could implement them starting today! That's right! You're going to gain new email growth strategies in just a few minutes. 
    Dive on in and get started growing your email list using social media. To check out the full episode, head to Episode 316: How To Grow Your Email List Using Social Media.

    • 8 min
    #489: How To Use Your Intuition To Make Quick And Confident Decisions

    #489: How To Use Your Intuition To Make Quick And Confident Decisions

    What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful -- especially when you’ve got some skin in the game. 
    I’ve said it before and I’ll say it again -- the ability to make quick and confident decisions is key in business. It’s certainly not easy, but it’s a very important skill to master if you want to live up to your potential as an entrepreneur. 
    Luckily, there are a million different techniques you can use to help you become a better decision-maker, from SWOT diagrams, to mind maps and other analysis tools. But here’s the thing -- it doesn’t have to be that complicated.
    In fact, there’s a very simple tool you can use to make tough decisions that’s an excellent alternative to painstaking fact gathering and analysis -- and that’s leaning on your intuition.
    I know, I know. That sounds a little woo-woo. But your intuition is a very real thing, and it’s scientifically proven. 
    Don’t believe me? Listen to the episode to find out what researchers say about “trusting your gut” and how women’s brains are actually optimized for rapid intuitive decision-making. You’ll also hear:
    How to be more aware of your intuition and what it’s telling you The difference between a ‘gut feeling’ and fear Why your gut is referred to as your ‘second brain’ by scientists The exact process I use when I am faced with a tough decision So if you’re on the fence about listening to this episode, trust your gut and give it a go -- I promise, if you struggle with decisions, you’ll thank me later.
    Here’s a glance at this episode...
    [03:12] How do you make the right decision when the answer isn't always easy? 1. Lean in to your intuition. Intuition is that sense of knowing with the right decision actually is before you even make it.  [05:23] Women's brains are optimized for rabid intuitive decision-making. We can combine our logical mind and intuition.  [06:22] Pay attention to your gut. There are neurotransmitters inside your stomach firing up. Scientists refer to our gut as our second brain.  [07:02] Turn inward. Do a mediation exercise and then journal about it. Make the decision, then pay attention to how you feel and the thoughts that come up. [09:13] If you make a decision, and things don't work out as planned, you get to choose a different path. Don't beat yourself up, just leave the option of choosing a different path open. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 11 min
    #488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

    #488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

    I’m living proof that a Live launch can be done without running yourself into the ground I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.
    Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.
    Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone. 
    But here’s the thing -- it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more. 
    I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.
    Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch. 
    So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.
    I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.
    Happy listening!
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 38 min
    Wisdom Wednesday: 3 Clarifying Questions For A Profitable Lead Magnet

    Wisdom Wednesday: 3 Clarifying Questions For A Profitable Lead Magnet

    In this short Wisdom Wednesday episode, I'm sharing three valuable questions to get clarity around if you want to create and offer a profitable lead magnet. 
    I don't care if you're 5 days into being an entrepreneur, or 5 years, these questions are timeless and will help you create crowd-pleasing lead magnets over and over again. 
    To listen to the original audio that this clip comes from, check out Episode 271: How to Create a Profit-Driven Lead Magnet to Boost Sales.

    • 4 min
    #487: How To Define Success On Your Terms

    #487: How To Define Success On Your Terms

    Newsflash: Success is not measurable, nor is it an end destination Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?
    But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more. 
    There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true.
    That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being. 
    I get it -- it’s easy to get caught up in money and fame. But I’m here to tell you, sweet friend, that success is not measurable, nor is it an end destination. I can guarantee that when you define success according to your values, you will find more joy in life than you ever could have imagined -- I know I have!
    In this episode, I share my journey of defining success on my own terms, and how it has greatly impacted my life. I also share some different ways that you can go about defining success that you probably have never considered.I promise, after listening to this episode, you will feel -- and truly believe -- that you are incredibly successful.
    Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 13 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

JMcNZ ,

Amy doesn’t know it but...

...she’s my biggest cheerleader! It was her voice I heard as I pushed the pram around the park, dreaming up my future business. She was the voice that filled the car as I drove to my first client meeting. And it was Amy I listened to as I nervously waited in the car, when I turned up an hour early to present my first workshop! Through the OMME podcast Amy has given me knowledge, encouragement, inspiration and even outlined the actions to take to build a business and life of my dreams! Pinch me now!

PearsonMarcus ,

Always more

Online Marketing Made Easy is the gift that keeps on giving.
Just when you think Amy has covered it all, she gives you more and more.
OMME has significantly helped me in my business, and because of Amy’s selfless service I keep learning and growing my business every day. Thank you so much!

Candace Loy ,

Learning lots from the very best.

It felt great when I finally realised what it is I wanted to share and sell and get out there, content that feel aligned to what I love and believe in... so I got the Whats and the Whys... and Amy is soooo great with the Hows. I am learning so much just from these podcasts and great lineup of guests to learn how to reach the people who would love what I have to offer, and feel great about it. Amy is an expert with a great heart and I am loving what she curates: she understands what a person wanting to either step-out or step-up needs. I have only started listening to these podcasts this year, and I am learning so much and applying what I have learnt and feeling more clarity with how to enjoy this process. I learnt about her work through Marie Forleo, and have been following her for years. With so much informaiton overlaod out there, Amy's work is the first place I go to for clarity on how to approach the next launch and online business plan.

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