31 min
Part 2B Business Unit Strategic Planning & Product Planning: The Nature and Contents of a Marketing Marketing Management with Prateek
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- Marketing
We started with the basics of strategic planning and the need for a flexible and long-term approach, so you can zig when the market, competition, or internal issues. All of these factors should provide a framework for how you can engage with the following plans, starting with financial planning. Strategic planning is used to define and manage an organization’s strategic missions and initiatives, especially in larger enterprises where uncertainty produces conflicts.At a high level, a product plan or roadmap does the following:
Provides the guiding strategy for your product
Details the work required for your product
Evaluate how new features and functionality impact planned work
We started with the basics of strategic planning and the need for a flexible and long-term approach, so you can zig when the market, competition, or internal issues. All of these factors should provide a framework for how you can engage with the following plans, starting with financial planning. Strategic planning is used to define and manage an organization’s strategic missions and initiatives, especially in larger enterprises where uncertainty produces conflicts.At a high level, a product plan or roadmap does the following:
Provides the guiding strategy for your product
Details the work required for your product
Evaluate how new features and functionality impact planned work
31 min