25 episodes

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

Pearson Education Marketing Podcasts podcast@pearson.com (Pearson Education)

    • Courses

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.

    Pricing, context and concepts

    Pricing, context and concepts

    This Podcast brings the concept of pricing firmly into the realms of current economic conditions. It illustrates that in uncertain times the context in which pricing decisions are made are subject to circumstances that are beyond the control of business. Examples are given from the Podcasters personal experience and links are made to the current situation many firms are facing. The Podcasts objective is to make pricing relevant so that you can contextualise it in the light of current economic conditions. Think about how other MACRO factors might impact on pricing decisions.

    • 6 min
    Pricing strategies

    Pricing strategies

    While emphasis is placed on factors that determine pricing strategies such as psychological pricing and pricing against competitors and in the context of corporate objectives the listener is encouraged to consider how external factors can have a major impact on pricing. While organisations may have a clear set of objectives, prevailing conditions can have a major impact on the organisations ability to meet objectives therefore illustrating that theory while having a place cannot always be carried through into practice.

    • 3 min
    Marketing channels and logistics

    Marketing channels and logistics

    By noting that distribution is the 'poor cousin' of the marketing mix I have highlighted how important it is at a strategic level and as part of the integrated marketing mix. The theme of the strategic importance of distribution is carried over into the identification of some of the factors that determine distribution channels. Also identified is the difference between distribution and logistics.

    • 8 min
    Integrated marketing communication

    Integrated marketing communication

    By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix

    • 2 min
    Advertising

    Advertising

    The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implication the value an growth of new media in terms of communication. Furthermore students are reminded of the use of advertising to meet strategic objectives.

    • 3 min
    Sales promotion

    Sales promotion

    As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool.
    However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.

    • 3 min

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