5 min
Podcast marketing explained Podcast Marketing Made Easy
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- Marketing
Ready to add some pizzazz to your marketing plan but not sure where to begin? In this episode I’ll explain what podcast marketing is and why, as a business or brand, you should consider including it in your marketing plan.
Digital marketing comes in many forms. Podcasting is just one of these ways to market your business or brand. While podcasting can help introduce your business or brand to more people, it’s also a personal way to connect with your audience. And the type of podcast marketing that this show is focused on is when a brand or business creates a podcast related to their products or services that’s aimed at their target audience. As podcasts become more popular and listenership grows, the prospect of starting a podcast isn’t as daunting as it once was, and more brands have started creating their own podcasts instead of paying for ads in others’ shows. The purpose of podcast marketing is to provide the consumer with information or entertainment related to the products or services the business provides.
Megan Bullock is the featured small business owner in this episode. Megan is the founder and creative director of MESH, a full-service communication design studio with studios in Charleston, WV and Brooklyn, NY. Learn more about Megan and MESH --> https://meshfresh.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
Ready to add some pizzazz to your marketing plan but not sure where to begin? In this episode I’ll explain what podcast marketing is and why, as a business or brand, you should consider including it in your marketing plan.
Digital marketing comes in many forms. Podcasting is just one of these ways to market your business or brand. While podcasting can help introduce your business or brand to more people, it’s also a personal way to connect with your audience. And the type of podcast marketing that this show is focused on is when a brand or business creates a podcast related to their products or services that’s aimed at their target audience. As podcasts become more popular and listenership grows, the prospect of starting a podcast isn’t as daunting as it once was, and more brands have started creating their own podcasts instead of paying for ads in others’ shows. The purpose of podcast marketing is to provide the consumer with information or entertainment related to the products or services the business provides.
Megan Bullock is the featured small business owner in this episode. Megan is the founder and creative director of MESH, a full-service communication design studio with studios in Charleston, WV and Brooklyn, NY. Learn more about Megan and MESH --> https://meshfresh.com
This podcast is the product of research conducted for a master’s project at West Virginia University’s Reed College of Media. The music for this podcast is by Cj Rhen. You can listen to all four episodes of this series and access the full report of the research conducted for this podcast at https://www.sevohnalexiscollective.com/easy.
Episode transcript: https://bit.ly/2Rl3VMK
5 min