20 episodes

Every week seasoned podcast producer and radio host Steve Hart provides practical advice that you can use to start, improve, and develop your podcast. From basic recording techniques to podcast promotion and marketing advice, Steve's advice is down-to-earth and easily accessible. After all, all we are talking about is recording the human voice to an MP3 file - it's not that hard.

When it comes to making podcasts, Steve's mantra is: "Use what you have and do it anyway."

Steve hosted his first podcast in 2009 and has previously worked as a journalist for BBC and commercial radio. He is the author of the top-selling book Podcasting Made Easy - paperback and Kindle.

Find out more at www.SteveHart.co.nz

Podcasting Made Easy Steve Hart

    • Marketing

Every week seasoned podcast producer and radio host Steve Hart provides practical advice that you can use to start, improve, and develop your podcast. From basic recording techniques to podcast promotion and marketing advice, Steve's advice is down-to-earth and easily accessible. After all, all we are talking about is recording the human voice to an MP3 file - it's not that hard.

When it comes to making podcasts, Steve's mantra is: "Use what you have and do it anyway."

Steve hosted his first podcast in 2009 and has previously worked as a journalist for BBC and commercial radio. He is the author of the top-selling book Podcasting Made Easy - paperback and Kindle.

Find out more at www.SteveHart.co.nz

    Five ideas to boost your podcast

    Five ideas to boost your podcast

    It's easy to get in a rut when it comes to producing a podcast every week - particularly if you are hosting a podcast on behalf of your company. Where do the story ideas come from?







    To help out, here are five ideas to lift your show out of the doldrums... In no particular order:







    * Ensure your podcast offers real value to your listeners. What practical advice and information can you share that will not only resonate with your listeners, but really help them? * Is your firm involved in community projects, or has it donated to a good cause in the community? If so, tell your listeners those stories by featuring the people your company is helping. * Expand your podcast now and again to include photos and video on the episode's web page. Add a bit of extra content to generate added interest.* Have you recorded a very long episode? Is it too long? Release two versions. A cut down episode featuring the highlights and key points for distribution, and a full version that only resides on your website. Promote the long version in the short version of your podcast.* Don't forget the listeners! Invite feedback and questions about your industry. You never know what you'll be asked and it could make for some fascinating episodes.

    • 8 min
    Royalty free music for podcasters

    Royalty free music for podcasters

    We've all seen the discussions about using music in podcasts...That's right - you can't use this week's number one as the intro to your show – unless you have a licence to cover the royalties, have permission from all owners of the track, or you are reviewing a snippet to critique it.







    For your show's intro you are best off using Royalty Free Music. Which is not always 'Free Music'. It is 'Royalty' free music. Which means that once you have paid to use it; or obtained it legally from a royalty free library, then you are able to use it without having to pay every time you... er, use it.







    While to can use your typewriter to Google royalty free music libraries; I have saved you the effort if you want free music. That's right; royalty free music that you can use for zero payment.







    My top three (in no particular order) are:







    * The Free Music Archive* Facebook Creator Studio* YouTube Audio Library







    If you know of any other free (legal) libraries then do let me know.







    In addition, most PCs come with music-making apps. Why not create something unique?







    All the best,







    Steve

    • 6 min
    Own it – get a website for your podcast

    Own it – get a website for your podcast

    Having a dedicated website for your podcast can help podcasters in lots of ways.







    It provides a central anchor point for the podcast that isn't reliant on any streaming service and it allows you to create and publish content that isn't a podcast.







    For example, you may decide that a written feature is the best way to share information along with relevant hotlinks. Or perhaps there are photos and videos you want to share.







    Bringing all your content under one roof can help centralise your podcasts and all the other bits and bobs you do.







    And you can give people a place to subscribe – not only to your podcast but everything else you do too. I use a free Mailchimp account that is connected to my RSS feed. It means that when I publish a post, the subscriber email is sent automatically.







    There are plenty of free options for websites, but for the most flexibility – and ownership – I prefer to host my a WordPress site on my own hosting plan.







    If you haven't got a website for your podcast, then do consider it. And yes, get the domain name that's the same name as your podcast (if at all possible).







    If you have any questions about podcasts or WordPress website than do drop me a line.







    Cheers,







    Steve

    • 5 min
    Use a Podcast for Content Marketing

    Use a Podcast for Content Marketing

    Podcasts are an ideal addition to any company's content marketing mix – and here’s why. Every current survey of podcast listenership shows that an increasing number of people are listening to them.







    Years ago podcasts were the product of geeks serving a niche market (they used to be called audioblogs). But during the last few years podcasting has mushroomed into the mainstream. Everyone you speak with seems to have at least one favourite podcast.







    And according to survey company Roy Morgan, last year (2019) more than 320,000 New Zealanders downloaded audio or video podcasts in an average four weeks, an increase of nearly 150,000 compared to 2016 – an 82 per cent increase.







    A survey by Radio New Zealand released in June 2019 showed 31 per cent of Kiwi's download podcasts. And 48 per cent of all podcast listeners in New Zealand are aged under 45-years-old.







    Any marketer has to concede that podcasting is not a passing fad. 







    The founder of the Content Marketing Institute, Joe Pulizzi, says podcasts offer “the best definition of ‘content’ I’ve seen”.







    It seems pretty clear to me there is plenty of room for business owners to exploit the podcast platform to promote their brand and increase thier relationship with their current and future customers.







    Audio offers a level of convenience, reach and engagement that is unmatched by any other medium. Why do you think radio is still so popular?







    However, your podcast content has to be engaging. You have to put the audience first. You can’t just say “buy from us because we are good”. That’s a commercial. You have to deliver much more than that. You have to give something away. Any thoughts of a sale must come after the relationship has been established.







    The content of your podcast could a story about how you helped a customer; about how you came up with the idea of your widget, the lessons learned in its development, the failures, the problem solving, your successes. Honest stories that build credibility and trust.







    Use podcasts to tell your story and the stories behind your services and products, as well as share industry news and information, along with your pick of future trends in your industry.







    A podcast is less time consuming to make than a video, and can provide an easy way for you to include other people in the recording. They are cheap to distribute too.







    There’s also a level of trust that’s built up by people listening to your voice, getting to know you, and getting a feel for your personality.







    A podcast can help establish you as an expert, an authority within your industry. It will expand your reach to people you could never otherwise hope to meet or influence.







    Too shy to put yourself out there? Don't like hearing your own voice? Well, dig deep, and embrace the medium.







    Think you need expensive equipment? No, you can start by recording on your phone – speaking directly into its microphone, and doing any editing on the free audio app that came with your PC.







    Produce one a week; build a following, and watch your brand grow.

    • 7 min
    Let’s talk about which microphone you should use?

    Let’s talk about which microphone you should use?

    We've all seen the heated debates online about which microphone to buy; but the truth is there is no correct answer.







    In this episode of Podcasting Made Easy I look at the many factors to consider; the recording environment, the budget, and whether you should use a condenser, dynamic, or USB microphone.







    I say don't buy any microphone – use what you already have and do it anyway. But if you need to buy a microphone then my preference is dynamic.

    • 4 min
    Should your guests sign a release form?

    Should your guests sign a release form?

    You see it at least once a week on podcast forums...Should I ask the person I am interviewing to sign a personal release form.







    My answer may surprise some.

    • 7 min

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