53 episodes

Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners.

With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.

The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers Lea Pica | Data Storytelling Evangelist, Speaker + Trainer

    • Business

Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners.

With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.

    Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes

    Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes

    With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.

    Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)

    In This Episode, You’ll Learn…
    Who should read his latest data storytelling book and what they’ll be able to do after
    How to avoid the communication and ethical pitfalls of common “data forgeries”
    A deep dive into narrative arc structure, a vital missing ingredient from many presentations
    How to use analogies and metaphors to explain complex and technical concepts
    Successful strategies for effecting change in an organization’s data democratization process
    People, Blogs, and Resources Mentioned:
    Storytelling with Data: Let’s Practice by Brent Dykes
    Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
    Brent’s original PowerPoint Ninja blog
    My blog post on slope graphs
    Catherine Madden, Illustrator
    Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
    Steve Wexler
    How to Keep Up with Brent:
    Twitter
    LinkedIn
    To view the show notes & resources for this episode, visit LeaPica.com/053.

    • 55 min
    Let’s Practice Storytelling with Data with Cole Knaflic’s Book

    Let’s Practice Storytelling with Data with Cole Knaflic’s Book

    Today's guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation.

    Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data through theory, practical application, and clearly articulated and demonstrated lessons.

    She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals and her newest book, Storytelling with Data: Let's Practice .

    She is also the host of the Storytelling With Data podcast and this year, her company launched a Storytelling with Data community, an online community where you can practice in a low risk setting.

    The community is highly engaging and members have the opportunity to give and receive feedback and engage in conversations with others.

    In this episode, Cole shares the wisdom of her book which is packed with real-world data examples, business scenarios, and brainstorming exercises.

    In This Episode, You'll Learn…

    How Cole's passion for making meaning out of data came to be.
    All about Cole's latest book, Storytelling with Data: Let's Practice .
    The five-phase SWD storytelling model to nail your data stories every time
    How to apply classical narrative structure in a business context
    How to help your audience with transitions between the data they are familiar with and the data they need to know.
    How to Keep Up with Cole:

    ●● Twitter
    ●● LinkedIn
    ●● Storytelling with Data Blog
    People, Blogs, and Resources Mentioned:

    ●● Storytelling with Data: Let's Practice by Cole Nussbaumer Knaflic
    ●● Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
    ●● Stephanie Evergreen.
    ●● Catherine Madden, Illustrator
    ●● Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
    ●● a href="https://www.datarevelations.com/" rel="n...

    • 58 min
    Personal Story - On Criticism + Kindness in the Digital Industry

    Personal Story - On Criticism + Kindness in the Digital Industry

    On the cusp of holiday turkey and tree trimming mayhem, I take a pause from Autumn Author Madness to tell a personal story of being criticised by a member of the industry and how it taught me an important lesson on response and kindness.

    I also express my undying gratitude for your continuing support as my listener, and share how I'll be working even harder to get to know you in 2020.

    Links mentioned in this episode:

    Blog post for this episode
    My Data Presentation + Storytelling Bootcamp online course
    My private workshops
    This podcast is powered by ZenCast.fm

    • 25 min
    Telling a "DataStory" the Way Your Stakeholders Need with Nancy Duarte

    Telling a "DataStory" the Way Your Stakeholders Need with Nancy Duarte

    Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area.

    Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications.

    She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele.

    She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story.

    Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces.

    In This Episode, You'll Learn…

    The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling.
    Best practices for getting seen as a leader and inspiration to others in your workplace.
    The three acts of telling your data story.
    How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way.
    How to Keep Up with Nancy:

    Twitter
    LinkedIn
    People, Blogs, and Resources Mentioned:

    DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte
    Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
    Slideology: The Art and Science of Creating Great Presentations by Nancy Duarte
    Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
    Jeff Weiner
    My new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}"
    To view the show notes & resources for this episode, visit LeaPica.com/050 .

    • 1 hr 1 min
    The Subtle Ways Your Charts Can Lie With Alberto Cairo

    The Subtle Ways Your Charts Can Lie With Alberto Cairo

    Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie..

    If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you.

    Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science.

    He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art.

    In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible.

    In This Episode, You'll Learn…

    What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth.
    What he believes was at the root of #SharpieGate and many other media-fueled debacles over data viz
    His thoughts about the myths of charts and how to think about them differently.
    How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum.
    The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations.
    The "Me" Factor and how you can use it to make your visualizations more engaging to your audience.
    Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge.
    People, Resources, & Links Mentioned

    How Charts Lie: Getting Smarter about Visual Information by Alberto Cairo
    The Truthful Art: Data, Charts, and Maps for Communication by Alberto Cairo
    Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato
    The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark Manson
    Spurious Correlations by Tyler Vigen
    Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris
    Thinking Fast and Slowby Daniel Kahneman
    INZight
    Settlers of Catan Board Game
    How to Keep Up with Alberto:

    a href="https://twitter.com/AlbertoCairo" rel="no...

    • 1 hr 17 min
    Humanizing Your Audience and Customer Engagement with Carlos Gil

    Humanizing Your Audience and Customer Engagement with Carlos Gil

    It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career.

    Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands.

    He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now.

    In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe.

    I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful.

    In This Episode, You'll Learn…

    How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today.
    What he sees as his hero story and why.
    All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it.
    Why you need to stop selling on social media and start engaging.
    Both Carlos and my pet peeves around presentations and slides.
    The three marketing tools that have changed his life.
    People, Resources, & Links Mentioned

    Preorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos Gil
    Carlos's voluminous Youtube channel
    "The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan Levi
    Get on a special waitlist for my first book, releasing in November2020!
    DigitalSummitBoston
    Rand Fishkin, creator of Sparktoro
    Lilmiquela, the Instagram account of a robot
    Gary Vaynerchuk
    Seth Godin
    Grammarly
    a href="https://www.tubebuddy.com/carlos" rel="nofollow noreferrer noopener" target="...

    • 1 hr 3 min

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