Productized Productized Podcast

This episode’s guest is Martta Oliveira, Chief Product Officer at Cofidis Portugal. With the host, André Marquet, they discuss the challenges and importance of customer-centricity in the financial services industry. She highlights the wide range of customer experience in the industry and the need for financial institutions to focus on the customer. Martta shares how Cofidis Portugal has implemented customer-centric practices, such as improving the loan application process, resulting in higher NPS and reduced customer contacts. She emphasizes the need for buy-in from top leadership and the integration of design thinking into operational processes. Martta also discusses the future of Cofidis Portugal, including diversifying its business models and having a deeper impact on customer's lives.

This episode's topics:
- Martta's Background in design and service design
- Challenges of the financial service industry and new changes
- Why customer-centricity is essential in financial services?
- Visions for Cofidis projects and how they were achieved
- How does design thinking bring value into the operation process
- Empowering teams and encouraging innovations
- Higher purpose in business and the power of collective


Where to find Martta:
LinkedIn: https://www.linkedin.com/in/marttamo/

Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find André:
LinkedIn: https://www.linkedin.com/in/marquet/

Join host Margarida as she sits down with Francesca, Chief Product Officer (CPO) at Hemnet. In this lively conversation,
Francesca delves into the often-overlooked topic of values in product management. This episode dives into these topics:

- Insights on why understanding one's values is crucial for professional fulfillment and career advancement
- Practical advice on how to uncover personal values and apply them to decision-making in both professional and personal context
- Francesca's innovative approach to decision-making frameworks within product teams
- How teams can navigate conflicting priorities and streamline decision-making processes
- The importance of setting clear expectations for accountability to ensure the successful implementation of such frameworks

Tune in to gain valuable insights on leadership, decision-making, and personal growth from Francesca's wealth of experience in the product management space.


00:20 Introduction
01:48 Values in Product Management
12:19 Discovering One's Values
17:20 Decision-making Framework for Product Teams
29:09 Final Questions


Where to find Francesca Cortesi:
LinkedIn: https://www.linkedin.com/in/francesca-cortesi/Website: https://www.francescacortesi.com/

Where to find us:
Website: https://productized.co/
Newsletter: http://bit.ly/3aMvWn2
LinkedIn: https://www.linkedin.com/school/productized
Instagram: https://www.instagram.com/productized.co/

Where to find Margarida:
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

Dive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to customer-centric digital opportunities.

Join us for an enlightening evening where ideas flow as freely as the drinks during our networking sessions—hosted at the vibrant Cofidis space. Then, immerse yourself in talks that promise to elevate your digital conversion strategies with Luís Broegas & André Arrimar, and learn firsthand how Léa Samrani achieved a staggering +50% revenue growth in just 5 months.

Speakers Spotlight:

Léa Samrani: https://www.linkedin.com/in/lea-samrani/
Luis Broegas: https://www.linkedin.com/in/luis-broegas/
André Arrimar: https://www.linkedin.com/in/andrearrimar/
André Marquet: https://www.linkedin.com/in/marquet/
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Join Productized Conference 2024, which is back in Lisbon on Oct 3-4.

🤝 Meet 500+ product players from around the globe
💃 Actual business practices from 12 workshops,
including Melissa Perri, Tami Reiss, Radhika Dutt, and many more.
🍹 Have fun at our afterparty!
🎟️ Early-Bird Tickets now on SALE.

Join Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry.

In this episode, we will uncover:
The intriguing shift from public law and political science to product management.
The impact of a diverse background on product management strategies.
Key challenges and insights from transitioning across different sectors within tech.
Building and fostering a product-centric team within an organization.
The critical role of experimentation, data analysis, and user engagement in driving product success.

In this episode, we covered:
00:00:00 - Introduction to the Produtize Podcast and the Product Thinking approach.
00:02:00 - Léa's unique journey from public law to product management.
00:03:03 - Transitioning from digital marketing to the nuances of product management.
00:05:08 - Exploring the marketplace sector: Challenges and insights.
00:09:03 - Navigating the shift to B2C products and tackling new challenges.
00:12:00 - How a background in law and politics enriches product management.
00:15:00 - The significance of team building and developing a product focus.
00:19:19 - Understanding user needs for effective product development.
00:24:00 - Strategies for app scaling and enhancing user engagement.
00:27:00 - Leveraging experimentation and data for product success.

Where to find Léa Samrani?
LinkedIn - https://www.linkedin.com/in/lea-samrani/

Where to Find Andre?
LinkedIn - https://www.linkedin.com/in/marquet/

Dive into this enriching conversation to discover how Léa's diverse experiences have shaped her approach to product management, offering invaluable insights for product managers and innovators alike."

Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation.

🎙️ Episode Highlights:
* Leadership and team dynamics: Emphasis on guiding teams towards innovation and growth.
* Product Management Excellence: Insights into setting shared product visions and strategies.
* Driving Growth and Innovation: Discussion on significant projects and balancing experimentation with focused outcomes.
* Educational Initiatives and Impact: Exploration of technology's transformative role in education and impactful projects.
* Future of Product Management and Personal Growth: Trends in product management and continuous learning and growth strategies.

In this episode, we covered:
00:02:23 - "So I always try to lead by example."
00:08:14 - "And so beyond the hiring, I'll look at open communication."
00:10:10 - Discussion on fostering collaborative culture.
00:12:12 - "We always need to be learning."
00:14:10 - Insights on continuous improvement.
00:16:16 - "Mentorship and developing teams."
00:18:18 - Strategies for personal and team growth.
00:20:20 - "The importance of hands-on learning."
00:22:22 - "Building a successful product management team."
00:24:24 - Key factors in team dynamics.
00:26:26 - "Aligning team towards a clear vision."
00:28:28 - Discussion on open communication and respect.
00:30:30 - "The role of autonomy in product management."
00:32:32 - Keeping abreast of market trends.
00:34:34 - "Fostering a sense of purpose and direction."
00:36:36 - Celebrating team achievements and learnings.
00:38:38 - Wrap-up and closing remarks.

Where to find Diana Stepner?
LinkedIn - https://www.linkedin.com/in/dianas/
Newsletter: Diana stepner.com

Where to Find André Marquet?
LinkedIn - www.linkedin.com/in/marquet/

Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health.

Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist.

She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities

🎙️ Episode Highlights:
1. Raquel deep dives into the importance of effectively evaluating research needs before choosing a methodology.
2. The difference between customer conversations and rigorous research and how these two types of research can be combined
3. How to effectively share research insights and involve the product team in the research agenda.

Where to find Raquel?
LinkedIn: https://www.linkedin.com/in/raquelvalongofelix/

Where to Find Margarida?
LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/