300 episodes

Welcome to our Radio ITVT podcast show (12th year), which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.

Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

Radio ITVT Tracy Swedlow

    • News Commentary

Welcome to our Radio ITVT podcast show (12th year), which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.

Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

    Radio ITVT: AI and ML Take Over TV at TVOT NYC 2019

    Radio ITVT: AI and ML Take Over TV at TVOT NYC 2019

    ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “AI and ML Take Over TV: Monetizing Data in Every Pixel.” The session was described in the show brochure as follow:

    “As the streaming wars heat up, and as the peak TV era continues to extend its cycle, the role of artificial intelligence (AI) and machine learning (ML) in the TV industry's audience development, subscriber retention, content search, and user experience is growing exponentially. As issues such as content curation, viewer behavior, and customer journey become more relevant to the live and on-demand TV world, AI and ML deliver greater understanding for service providers. Producers and providers of content require more granular data and richer insights as the battles for attention increase.

    This panel will feature some of the industry's leading providers of AI and ML solutions for the ever-increasing specialized needs of the TV industry.” Panelists included:

    •Richard Collins, CEO, Tellyo
    •Thomas Jelonek, Founder, envision.ai
    •Randa Minkarah, Co-Founder and COO, Transform
    •Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
    •Phil Zepeda, VP of Product, Vilynx

    Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.

    • 40 min
    Radio ITVT: The ROI of UX at TVOT NYC 2019

    Radio ITVT: The ROI of UX at TVOT NYC 2019

    ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The ROI of UX.” The session was described in the show brochure as follow:

    “Making sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.” Panelists included:

    •Max Heiderscheid, VP of North America, UI Centric
    •Shawn Johnson, Group VP of Product and Design, Discovery Communications
    •Nadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator)
    •Nathan McGowan, VP of Product, Tribune Publishing Company
    •Devra Prywes, Chief Product Officer, Applicaster

    Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020 (June 17-18th), shortly. http://thetvoftomorrowshow.com/register-tvot

    • 38 min
    Radio ITVT: TVOT NYC 2019 Keynote Fireside with Comcast’s Marcien Jenckes and Viacom’s Sean Coar

    Radio ITVT: TVOT NYC 2019 Keynote Fireside with Comcast’s Marcien Jenckes and Viacom’s Sean Coar

    ITVT is pleased to present an audio recording of the TVOT NYC 2019 keynote fireside chat, which featured Marcien Jenckes, President of Comcast Advertising, in conversation with Sean Coar, SVP of Data Strategy at Viacom. The session, entitled “On Addressability: A Programmer’s Perspective,” was described in the show brochure as follow:

    “Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation.”

    Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly. http://tvotshow.com/register-tvot for Super, Super Early-Bird Tickets!

    • 35 min
    Radio ITVT: Synamedia and Triveni Digital on their ATSC 3.0 Partnership

    Radio ITVT: Synamedia and Triveni Digital on their ATSC 3.0 Partnership

    Last fall, video software provider, Synamedia, and program guide, metadata management and data broadcasting company, Triveni Digital, announced a partnership to facilitate broadcasters’, content providers’ and service providers’ transition to the new ATSC 3.0 standard—a transition that will require that ATSC 3.0 solutions support simultaneous broadcasts of both ATSC 3.0 and ATSC 1.0 signals. According to the companies, Triveni’s Digital Broadcast Chain will provide architectural support on a unified platform for a coherent workflow across both services, while Synamedia’s compression technology and other solutions will allow broadcasters to repack existing ATSC 1.0 and free up the bandwidth needed to launch new ATSC 3.0 services. The companies also revealed that they had jointly secured a deployment with a “major US television production company.”

    In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Sabine Bravo, VP of Business Development at Synamedia, and Triveni Digital President and CEO, Mark Simpson, discuss the companies’ integrated offering—which they will be showcasting at CES next week—and share their insights on the transition to ATSC 3.0 and other industry developments.

    itvt.com/subscribe for more podcasts

    • 42 min
    Radio ITVT: “Beyond ‘Bandersnatch’: Where Do We Go Next with Interactivity?” at TVOT NYC 2019

    Radio ITVT: “Beyond ‘Bandersnatch’: Where Do We Go Next with Interactivity?” at TVOT NYC 2019

    ITVT is pleased to present an audio recording of the TVOT NYC 2019 closing plenary session, “Beyond ‘Bandersnatch’: Where Do We Go Next with Interactivity.” Here’s the description of the session from the show brochure:

    “This fireside chat between two high-profile experts with impressive track records of innovation in interactive production--Eli Stonberg, CEO of Hovercast, and Zane Vella, VP of Product for Interactivity and Advertising at Comcast--will showcase examples of the state of the art in interactivity and audience engagement, including examples from the Xfinity and Twitch platforms. The conversation will examine a number of different models of interactivity, including primetime interactive shows such as NBC's ‘The Voice’ and ‘America's Got Talent,’ as well as new forms of interactive live streaming from Hovercast's work with Old Spice, Audi, and the 2019 Emmy Award-winning Twitch show, ‘Artificial.’”

    http://tvotshow.com for more on the show.

    • 30 min
    Radio ITVT: Dialogue with Simon Applebaum, Host of “Tomorrow Will Be Televised”

    Radio ITVT: Dialogue with Simon Applebaum, Host of “Tomorrow Will Be Televised”

    Simon Applebaum is the host and producer of the widely distributed podcast/Internet radio show, “Tomorrow Will Be Televised." He has been covering the interactive/advanced TV industry for over 30 years, and earlier this month was honored as an Agent Provocateur at TVOT NYC 2019 (note: Agent Provocateur is a role unique to The TV of Tomorrow Show; selected because of the significant work they have done to further the advanced-TV industry, TVOT Agents Provocateurs are panelists-without-portfolio, as it were, whose purpose is to catalyze discussion by asking informed questions from the floor and engaging in interesting conversations with attendees).

    In this wide-ranging and lively conversation with ITVT Editor-in-Chief, Tracy Swedlow, Applebaum reviews TVOT NYC 2019 and provides insights into the latest developments in the advanced-TV space.

    • 41 min

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