1 episode

Shuttlerock Shifts - a podcast series produced by leading CaaS solution provider, Shuttlerock - explores the shifts, changes and emerging trends in the digital media industry that are impacting Marketers.

Shuttlerock Shifts Shuttlerock

    • Business
    • 5.0 • 5 Ratings

Shuttlerock Shifts - a podcast series produced by leading CaaS solution provider, Shuttlerock - explores the shifts, changes and emerging trends in the digital media industry that are impacting Marketers.

    Scaling Marketing Creative In A Video-First Era

    Scaling Marketing Creative In A Video-First Era

    In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) & Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost efficiency. 
    Shifts we’re seeing: 
    Marketers are looking to maximize creative output in order to keep up with increasing content demands.  Fixed-cost creative subscriptions are proving popular due to the cost-certainty they provide. Compromising on factors such as quality, speed, scale, and cost are no longer being accepted as “necessary”. Marketing teams are including creative technology in their tech-stacks in order to boost efficiency. Guest speakers:
    Darren Woolley, CEO @ TrinityP3Andy Lark, Chair & CEO @ Group Lark

    • 36 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

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