37 episodes

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

Small Business, Big Mindset Muscle Creative

    • Entrepreneurship

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.

    Episode 37: Entrepreneur Roundup: The Top Thing We're Grateful We Learned for Our Business in 2020

    Episode 37: Entrepreneur Roundup: The Top Thing We're Grateful We Learned for Our Business in 2020

    In one week we will enter the last month of 2020. In a few days millions in America will celebrate Thanksgiving, perhaps in ways they never thought they would, but celebrate and give thanks nonetheless.As such, we thought it fitting to take this time to...

    • 18 min
    Episode 36: Holiday Content Insights

    Episode 36: Holiday Content Insights

    Many of you may already have your content strategy in place to handle the holiday season the best way possible - showcasing how your product or service can serve your target audience.With Thanksgiving around the corner, though, we thought we’d go over...

    • 9 min
    Episode 35: Growing a Profitable Wellness Brand

    Episode 35: Growing a Profitable Wellness Brand

    Mel Afflerbach is a self-described 'health nut, yoga teacher and mama who drinks green juice with a dash of Tequila'. A serial entrepreneur at heart, Mel has created and built multiple businesses in the health and wellness arena, from yoga instructor to...

    • 42 min
    Episode 34: Exponential Restaurant Growth in the Time of COVID

    Episode 34: Exponential Restaurant Growth in the Time of COVID

    We met Mo Pittle at his Austin brick and mortar restaurant, JewBoy Burgers. While born in Cleveland, Mo grew up in El Paso, Texas and meandered his way to Austin. From pre-med to advertising to now owning one of the most sought after and talked about...

    • 58 min
    Episode 33: Leveraging LinkedIn to Grow Your Business

    Episode 33: Leveraging LinkedIn to Grow Your Business

    Our guest this week, Claire Davis, started out as a corporate warrior. After multiple lay-off situations (we joked that this episode was more like a cautionary tale) she turned to entrepreneurship. Claire founded Traction Resumes and began focusing on...

    • 46 min
    Episode 32: Etsy Insight to Scale Your Business

    Episode 32: Etsy Insight to Scale Your Business

    Lauren Kilgore has found a perfect intersection of two online businesses - selling a product and teaching others how to sell products…on one of the most popular platforms out there. Lauren founded Beautiful Wreaths and Etsy Expertise after fielding many...

    • 35 min

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