92 episodes

The podcast for freelancers, small business owners, and startup entrepreneurs. We help freelancers, marketing directors, + solopreneurs find simple solutions to complex problems.

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    • Business

The podcast for freelancers, small business owners, and startup entrepreneurs. We help freelancers, marketing directors, + solopreneurs find simple solutions to complex problems.

    Types of Adwords Campaigns for Healthcare Marketing

    Types of Adwords Campaigns for Healthcare Marketing

    Today we're going to be talking about how to make sure that your healthcare practice or wellness practice, is getting in front of the right people at the right time through the use of Google ads for your healthcare marketing. In this podcast episode, I'm going be sharing my screen.
    Healthcare practices often have an advertising budget, and typically this advertising budget can be split between digital and traditional marketing. We found in our digital marketing experience that Google Ads is one of the best places to run advertisements for your business to make sure that you are reaching prospects and getting new leads into your practice.
    We've talked in the past about how it's important to have a landing page and a lead capture system, so that you can then follow up with these individuals as well. To read the full transcript, please visithttps://socialspeaknetwork.com/adwords-campaigns-healthcare-marketing.

    • 20 min
    11 Content Ideas to Fill Your Social Media Calendar

    11 Content Ideas to Fill Your Social Media Calendar

    A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms. Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar. Learn More Here https://socialspeaknetwork.com/11-content-ideas-to-fill-your-social-media-calendar/

    • 13 min
    Identifying Your Target Market and Educating Them

    Identifying Your Target Market and Educating Them

    We've been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, "Okay, what do we need to adjust for this year, what are our goals, what do we want to do?"
    We usually have those quarterly goals, and now we're entering in the second part of 2020 and it's time to reflect on what's working, what's not working, and what we need to do for the remaining part of the year, but then also projecting into the new year.
    I know it seems a little crazy to already be thinking about 2021, but things change, and so today we’ll talk about your target market and how to educate them.
    What do those posts look like? How does building that relationship works with your target market? So a few things that I want you to do is just take a quick minute to reflect on your social media footprint, so to speak.
    So what have your social media struggles been? What goals have you set for your social media strategy or that you want to set moving forward? And what social media platforms are you currently using, and which ones would you like to start using? So think of which ones are you using.
    Read the full blog here https://socialspeaknetwork.com/identifying-your-target-market-and-educating-them/

    • 9 min
    Interview with Dr. Nick Kapustka on how to Build Relationships as a Chiropractor during COVID-19

    Interview with Dr. Nick Kapustka on how to Build Relationships as a Chiropractor during COVID-19

    Dr. Nick graduated from Sherman College of Chiropractic in 2004 where he earned the honors of Magna C*m Laude and the Rising Star award given to a recent Sherman College graduate who has demonstrated exceptional achievements and service in the community. Dr. Nick’s focus on education came from growing up in a household with two amazing teachers as his parents. He has lectured both internationally and locally on a wide variety of health and life topics. Dr. Nick first learned about the importance of a healthy functioning body during an internship in a pediatric oncology unit in Madrid, Spain. From that point on, it was his mission to learn as much as possible to be able to help as many people as possible. 
    When Dr. Nick is away from the office, you will find him spending time with Dr. Rachel and their “magic man” of a son, Noah. He also enjoys spending time with friends, gardening, running, practicing American Sign Language, spending time in nature, reading, and playing basketball.

    • 21 min
    5 Reasons You Need a Social Media Content Calendar

    5 Reasons You Need a Social Media Content Calendar

    Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business. With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to share on each platform. Having a social media content calendar will make things a lot easier.
    What is a social media content calendar?
    A social media calendar is a document that is used to plan out and organize future content. It allows you to visualize how your marketing looks like in the coming weeks or months and tweak any scheduled posts as necessary. Content calendars can come in several forms. It can be a spreadsheet, hand-written calendar or a software. The purpose of a social media calendar is to provide a framework for scheduling out when and which content will be published across different social media channels. A content calendar do wonders for your business.
    Here are 5 reasons why your medical practice needs a social media content calendar. https://socialspeaknetwork.com/5-reasons-you-need-a-social-media-content-calendar/

    • 6 min
    8 Reasons Businesses Should Use Instagram Stories

    8 Reasons Businesses Should Use Instagram Stories

    When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new features that businesses can take advantage of to engage with their audience. Eventually, it has leapfrogged its competitors and actually became a better version of Snapchat. Instagram stories are something you should consider incorporating into your social media marketing strategy. Here are 8 reasons you should give it a try. Read more at https://socialspeaknetwork.com/8-reasons-businesses-should-use-instagram-stories

    • 7 min

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